YouTube is a very powerful marketing tool for your marketing efforts. It is the second largest search engine with up to 72% of marketers hosting their video content on the platform for successful marketing campaigns. While you can Buy Real YouTube Views to increase viewer count on your videos, the real challenge for marketers is to generate leads through videos. Here are some ways for lead generation on YouTube.
Brand Your Brand’s Channel
Your channel should be a representation of your brand, for which you can optimize the certain features, from your YouTube channel art to your thumbnail images. This will give your channel and the videos a more credible appearance and a professional look. Branding your business channel is an essential step to build trust from your viewers, which is, in turn, significant for lead generation purposes.
Also Read: YouTube Marketing Trends For 2018
Utilize Keywords Effectively
One of the major benefits of using the platform as a lead generation tool it the ease of finding the desirable content. However, to take full advantage of this perk, you have to make sure that the text surrounding the video is completely optimized for search with plenty of keywords. Since all of your text related to video is searchable on both, YouTube and Google, you want to get the most out of it. This includes the video’s description, headline and tags. It is recommended to use a combination of certain short and long tail keywords to make it easier for the users to find your videos when they are looking for the related content.
Add Clickable CTAs
Getting views for videos is great; however, your objective should be to convert those views into leads. This can be achieved by adding clickable call-to-action (CTA) buttons are the end of your videos to capture lead information. A very common mistake that most businesses often make is that they say things like: “Click on the link in the bio for more information,”. On the contrary, a clickable CTA button does not require the user to scroll and find the link; it is directly in front of them. This significantly increase the chances of users clicking the button. Another benefit of using CTA buttons is that wherever the YouTube video is shared, the buttons will always be active.
Respond to Comments
More often than not, potential customers and leads do not necessarily reach out to your customer service team voice a concern or ask a question, but instead, they might drop it in the comments section of your videos. This is why it is crucial to respond to the comments as it gives you the chance to overcome objections and ask questions. In addition to this, responding to the comments and engaging with potential leads means building trust and relationships. Followers and customers love to see brands that interact with their content on social media networks and this can help you generate leads. Users are more likely to subscribe to your channel if they respect and trust you.
This is the key rule of content marketing that it only works when you are offering your audience real and nearly tangible value. Your video needs to be valuable enough that users consider signing up for whatever lead generation you are offering. Informative and educational videos, like tutorials, are great for this purpose. They are extremely valuable because they offer educational and actionable content that proves your brand’s expertise on the subject. Furthermore, offers like whitepapers and e-books are also considered as great lead magnets to boost lead generation results because they provide incredible knowledge for free and very invaluable.
Share the Video Everywhere
Fortunately, YouTube’s options for sharing videos are pretty extensive and simple to use. With just a click, the videos can be shared on various major platforms, including Facebook, Twitter, Instagram and Pinterest. Moreover, you can also embed these videos within the blog posts on your website, which will make your content more interesting and dynamic. The more the video is shared, meaning the more platforms it is on, the larger reach it will have. This means more views and greater leads.
– Article originally appeared on The SocioHawk blog.