Category: YouTube

4 Ways to Increase your YouTube Video Views

Over the past few years, we have seen a rapid increase in the popularity of video marketing on YouTube as well as on Facebook. In fact, posting videos on Facebook is an excellent way to boost engagement and get more likes. Also, you can Buy Real Facebook Likes. However, YouTube still remains the top video marketing network. Here are some tips on how you can get more viewers to see your videos on YouTube.

Video Titles

Do you know that most users decide to watch your videos based on their titles? If the title is boring and non-engaging, users are more likely to not click through to watch the video. So, how do you come up with engaging titles? Research has shown that one factor that makes YouTube titles engaging is the short length. The average number of words per title is 10.2 and the number of average characters per title in 37.5. Videos with shorter title receive more views. Another study concluded that titles including 41-70 characters receive 64% more views as compared to titles with 70 or more characters. Hence, the key to getting more views on your videos is to make the titles as short and concise as possible. Moreover, if your video is made to be easily searchable, don’t forget to include keywords in the title so that it is easier for other people to discover.

Also Read: How To Boost Your Subscriber Count On YouTube?

Search Engine Ranking

YouTube is the second largest search engine in the world, that people use to find solutions to their problems or obtain specific information. To increase the chances of your videos showing up higher in the search results, you need to implement some practices for search engine optimization.

Include target keywords in your titles and descriptions
Mention these keywords in your video so that it can help YouTube better understand what the video is about
YouTube uses engagement to determine where to rank the video
Use categories to help YouTube understand who should see your videos
Adding tags to videos gives YouTube more context about your content.

Custom Thumbnails

The thumbnail of your video is what will make it stand out among all other videos. One of the most effective ways to grab viewers’ attention is to use custom thumbnails. By default, YouTube picks a screenshot from your video and uses it for the thumbnail, and sometimes the images that it chooses is a blurry shot. These default thumbnails are not appealing enough to make people click to watch the video. Hence, go for creating custom thumbnails for every video you upload. Also, you can create a template with a particular font and style to make it more consistent and on-brand.

YouTube Ads

Last but not the least, if the above tactics don’t work for you, you can always invest money on YouTube ads. The platform offers a variety of different ad formats that can be used depending on the marketing objectives.

Bumper ads: non-skippable ads of minimum six seconds, that have to be entirely watched before a viewer can watch their video.
Display ads: they are only available on desktop and show up on the right sidebar of videos.
Overlay ads: semi-transparent ads that are displayed on the bottom of the video. These are also only available on desktop.
Skippable and non-skippable video ads: they show up before, during and after the video. While skippable ads can be skipped after five seconds, non-skippable ads have to be watched entirely before the user can watch their video.
Sponsored cards: these get displayed within the relevant videos and can be used to promote your products and other content.

Furthermore, for the ad creatives, you can use an existing video and come up with new for a specific campaign. With an existing video, you can be certain about its effectiveness and how well it resonates with the audience. If a video has received a lot of views and engagement organically, then using it for paid ads will give you good returns. On the other hand, creating a new video for your ad will give better targeting options.

– Article originally appeared on The SocioHawk blog.

How to Measure Engagement on YouTube?

When it comes to measuring the performance of videos on YouTube, it is very important to keep track of the engagements you are receiving. For this, the platform provides the detailed Engagement reports that includes information about likes & dislikes, subscribers, comments, sharing and more.

The Subscribers Report

As a social media user, you must be obsessed with follower count too, especially if you are representing a brand or a company. Speaking of followers, did you know you can Buy Real Instagram Followers at a very low cost? The subscribers report is the YouTube’s equivalent of follower count. It shows the you the number of subscribers you have gained and lost across different pieces of content, along with the subscribers’ locations and dates. The report simply lets you know which of your videos is getting you more or even less subscribers and where are they coming from.

The Likes & Dislikes Report

As you might have guessed from the title, this report shows the net change in the number of likes and dislikes on your videos, by adding the likes and dislikes and subtracting the likes and dislikes removed. If you are not receiving a good number of likes, it is not worrisome the viewers could be sharing or commenting more than liking. However, it is the number of dislikes that should concern you. While occasional dislikes from potential competitors are acceptable, receiving a flood of hate with a high number of dislikes is definitely not a good sign.

Also Read: Analyzing Engagement on YouTube

The Comments Report

The report provides a summary of the number of users who commented on your video. Just like any other social network, the comments section on YouTube is a place to interact with your fans and viewers. It is a good way to gain insight into how viewers feel about your videos. Make sure you regularly respond to the comments, whether they are positive or negative. The response time is crucial for tutorial videos and customer support.

The Sharing Report

This shows how many times the video has been shared through the “share” button on YouTube as well as on other websites like Twitter and Facebook. Sharing is the key component of promotion, particularly when you are publishing some breaking news or product-centric videos. The sharing report is an essential report watch if you are actively scheduling and promoting your YouTube videos across other social media networks.

The Cards Report

A good way to make YouTube videos interactive is the use of cards. Depending on the type of the card, you can include an image, a call to action or a title. The cards report gives you a detailed information on how the users are interacting with the cards on videos across various devices. Some significant metrics in the report include:

Card clicks: number of times users clicked the card
Card impressions: number of times card were displayed
Card click rate: it is calculated as the ratio of card clicks to card impressions
Card teaser clicks: number of clicks on card teasers
Card teaser impressions: number of times the card teasers were displayed
Card teaser click rate: calculated as the ratio of clicks on card teasers and the total number of card teaser impressions

The Videos in Playlists Report

This is the newer version of the Favorites Report, which tells you the number of times viewers added or removed your video from their playlists, including ‘Favorites’, ‘Watch Later’ and any other custom playlist. Knowing the playlist where your videos are added is an additional bonus that helps you determine which type of videos you need to create more. Some important metrics in this report include:

Average time in playlist
Videos added to the playlists
Playlists start
Videos removed from playlists
Views per playlist start

– Article originally appeared on The SocioHawk blog.

How to Boost your Subscriber Count on YouTube?

When it comes to marketing on social media, video content is on the rise since the last couple of years. In fact, a lot of marketers on use videos on Facebook to promote their pages and attract more audience. Also, to increase page audience, you can Buy Real Facebook Likes. However, YouTube is the king of all video content, considering one billion hours of YouTube are watched by users every day. This makes it essential to not only have a presence on the platform, but a good reputation and credibility. One of the ways to enhance credibility is to get more subscribers. Hence, here are some easy tips on increasing your subscriber count.

Preparations

Before you post your content, do some research to see what’s trending. Watch your competitor’s videos along with videos posted by channels from other industries. Make notes of the most intriguing parts. Instead of copying what the competitors are doing, try to come up with more creative ways to do better than them. Moreover, it is advisable to write a script beforehand, as it can improve the delivery and help convey the message in a most powerful power way. YouTubers often underestimate the power of scripting but mastering the art of scripting can take your content to an entirely new level. Another preparatory task is setting up the proper equipment. For an in-house shooting, the most important equipment include a simple background, tripod and studio lights. Depending on the video, there are other accessories that you could be needing, such as props and audio equipment.

Call to Action

All professional marketers are aware of significance of adding powerful call CTAs on social media. On YouTube, you can include CTAs into the videos through end screens and cards.

End Screen: as the name suggests, it is a screen with a call to action appearing at the end of the video. It can be used to encourage viewers to subscribe to your channel, promote your website or crowdfunding campaign or direct audience to the next video. End screens let you choose from four distinct elements depending on your objective. Also, you can have multiple elements on one screen. The screen appears during the last five to twenty seconds of video.

Cards: If you are not so sure about end screens, YouTube cards are another way to add a call to action. They add more interactivity to the video and can be used to direct viewers to a specific URL, promote your channel or show a playlist or video.

YouTube Advertising

Spending some your money in paid advertisements is a surefire way to promote your YouTube channel and increase subscriber count. YouTube advertising options are quite customizable featuring a several different ad formats, including:

Bumper ads
Display ads
Sponsored ads
Skippable video ads
Overlay ads
Non-skippable ads

Similar to other social media platforms, like Twitter and Facebook, YouTube also lets you target users based on demographics, interests and in-market audiences.

Search Engine Optimization

Lastly, you need to make sure that your YouTube videos are optimized to rank higher in the search engine results as well as in the YouTube results. There are various ways to include SEO in the videos, a few of them are shared here:

Metatags: This is a good way to get your keywords in the video to make it more searchable. If you are unsure about which words to include, look for popular videos in your industry and see what meta tags they are using. Keep in mind to focus on the most critical words without overdoing the keywords.

Searchable Titles: Include the keywords you are targeting in the title of the video as well as try to align the video with a few popular keywords. Keep the title short with not more than fifty characters.

Video Descriptions: Instead of just stuffing keywords, use this space to put up a well-written and engaging description explaining what the video is about, along with some critical keywords only.

Transcript: Adding a transcript to video is an excellent way to make the content more accessible to broader audience. Also, since transcripts act as a page copy, adding them gives your video more indexable text so that you can rank for more queries.

– Article originally appeared on The SocioHawk blog.

5 Tips of Successful YouTube Marketing

We constantly see an increase in the video marketing trend. Most marketers have also started using Facebook for video marketing, as it is quite effective to engage new users and potential customers. Speaking of new users, you can also Buy Real Facebook Likes to get new followers for your page. However, YouTube still remains the master of all things video. Launched in 2005, the platform currently has 1.3 billion users. 5 billion videos are watched every day on the network and each minute, 300 hours of video are uploaded.

Engaging Content

Often marketers only focus on conversion rates and the channels that lead to it, forgetting that initial impressions about a brand are equally, if not more, significant. For instance, a viewer will form an opinion about your business after seeing the video, even when they have not visited the website. Hence, it is crucial to remember that the first point of contact users have with your brand could be your YouTube video. Researches show that individuals are hard-wired to engage in storytelling. This means that you should focus more on telling brand’s narrative rather than selling your product or service. To make the task easier, we suggest you ask yourself a few questions, like what are some of the key challenges that your target audience faces? What is the number one priority for your customers? What problems does your brand aim to solve? Answering these questions will be a great help in creating strong video content that can drive conversions as well as help you engage with the community. For example, in their video Grammarly explains the significance of using semicolons and how to use them. Through the video they are educating their audience about something that is relevant to what they offer. So, the bottom line is whether you are uploading a video on YouTube or Facebook to create brand awareness, the important thing is to have content that educates, engaged and entertains.

Also Read: YouTube Marketing Trends For 2018

Measuring Performance

How can you improve upon something that you cannot measure? That’s right, you can’t! This is why you need to review your data to work on your marketing strategy, make campaign changes as well as identify opportunities to let the potential users convert into potential customers. Although there are various metrics that you can monitor, the most important ones that you need to track to identify and refine KPIs, include attention span, video completion rate, view rate, influence or revenue and views by embed location.

Thumbnail

Don’t underestimate the significance of a good video thumbnail, as they form the first impression of you video and that is crucial to success. Studies reveal that a thumbnail is considered good if it can achieve the following:

Feature your branding
Indicate the length of the video
Hint at what the content of the video is
Compel users to click on the video
Look good on any device screen size
Displays the play button prominently

Make sure to pay attention to the thumbnail of the video as it provides a preview of the content, giving users a reason to click, watch and engage.

Including CTAs

It is not uncommon for brands to forget to include a call to action in their videos. However, CTAs are small but an essential aspect of a good video marketing strategy. After the target audience has engaged with your video, the next step is to direct them to take an action. What do you want them to do next? Do you want them to watch another video? Request a consultation? Or visit a landing page to learn more about your business? Including a clear call to action provides closure as well as allows you to drive higher customer engagement that can eventually lead to higher conversion rates.

Video Length

The length of a video plays a major role in determining the overall engagement of a video. According to a research, videos that are two minutes long or less result in higher engagement rate. On the other hand, if the video is more than two minutes long, the retention rate significantly drops over time. Hence, keeping the length of the video under two minutes is a good place to start. After that, you can measure engagement overtime and create your own benchmarks. However, the ideal length varies depending on the publishing platform. For instance, a two-minute video is suitable for YouTube and Facebook, but you may want to shorten it for Twitter and Instagram. Shorter videos result in more awareness and engagement, whereas longer videos are better for providing insights and driving conversations. To conclude, the length of your video should be according to your marketing objectives.

– Article originally appeared on The SocioHawk blog.

5 Things to Avoid as a YouTube Marketer

Did you know YouTube’s userbase makes up one third of the internet population with more than a million users? The platform generates billions of views every day, which makes it a great channel to create awareness for your brand. YouTube marketing is such a powerful tool that often marketers overestimate its feasibility and end up making mistakes. Nonetheless, here are some mistakes that you should avoid for successful marketing.

Do not Rely on Video going Viral

Although there are a lot of videos on YouTube that go viral, chances of a particular video going viral are small, especially if you are just beginning to market your brand. Hence, relying for your videos to go viral and getting a lot views without sharing them is not a good option and probably just a waste of time. You can also Buy Real YouTube Views to increase the viewer count. Video marketing on YouTube takes a lot of time. Your brand will drive a lot of traffic, but just not within a few days. Consistent efforts for a long time, probably months, and sharing content on various platforms is your key to successful marketing.

Do not Upload Standalone Videos

Instead of uploading too many standalone videos, your preference should be to create a series or a collection to keep things organized. On YouTube, you can create a channel to build a personal space for your brand. Customize the background of the channel’s page according to the brand theme. This way you are more likely to build a larger audience and it will be easier for people to find your videos. Also, if viewers like what you are posting, they might subscribe to your channel and stay updated on more content from you. Take some time out to develop a YouTube channel for your brand with a creative layout relevant to your company and target audience.

Also Read: YouTube Marketing Trends For 2018

Do not Forget the CTAs

Do your videos tell viewers what to do next? Do they take them to your website? What do you expect a user to do if they are interested in your products? A significant part of marketing is to tell people to take an action. Same goes for YouTube marketing. With relevant calls to action or CTAs, you can transform views into clicks and then into sales. This can be done by creating annotations to redirect viewers to your website. Make sure the call to action is persuasive and coherent. Other ways to include CTAs are:

CTA in the video description
An overlay CTA
CTA within the video (telling viewers to visit your website)
End cards CTA

Do not Always be Selling

It is understandable that you are using YouTube to market your products and increase sales. However, too much selling does not work well. Instead, audience will be more interested to see content with which they can connect and engage. You may not receive a lot of engagement by airing your next commercial, but you are more likely to get a lot of thumbs ups if you post videos to help your target audience. Often marketers use their channels to post short promotional videos that only focus on getting the product sold. These videos are not watched by a lot of people and do not perform well from a marketing point of view. Whatever content you publish should be aimed to deliver value, help views and solve problems. For instance, if you are a brand that sells cosmetics, then you can share makeup tutorials where the person is using your products.

Do not Ignore the Analytics

One of the pros of using YouTube for marketing is that it features analytics tool that allows the person to track the performance of their videos. The tool lets you know the source of your traffic, demographic of your viewers and the engagement rates on particular videos. Sometimes marketers forget to view the analytics, which results in poor viewer count. The reason for this is that YouTube Analytics provides you information about what type of content is being watched more and what is not getting any views. With this knowledge, you can create more videos that resonate with your audience and improve overall marketing.

– Article originally appeared on The SocioHawk blog.

A Guide for Musicians on Making Money through YouTube

YouTube is one of the most popular networks in the world, where millions of videos are uploaded each day. This opens doors for novice musicians to share their content, promote themselves and make revenue. In case you are not getting enough views on your videos, you can Buy Real YouTube Views.

Money per View

Although the exact amount of money that an artist can make varies depending on several factors, on average, they can earn somewhere between $1000 and $2000 on a million views. This is equivalent to earning $0.002 per click. However, this is not the end of the story. If you are a signed musician, there are various other people who have a share in what you earn; such as a manager, lawyer, songwriter, or a producer. All of them receive a fraction of your earnings. So, an artist earning $1000 will have a few hundred bucks after giving everyone their share. But if you get signed to a major label, you can make more money because of higher ad rates.

Also Read: YouTube Reports to Collect Viewers’ Data

User-Generated Content

One of the major ways an artist makes money on YouTube is by other users using their content, which is referred to as user-generated content or UGC. This means that if your song is used in someone’s makeup tutorial, BMX video or birthday party, you are entitled to have all that money. A lot of user-generated content is quickly caught automatically through the platform’s Content ID System. It compares any audio posted on YouTube with the master files of the songs. Studies have estimated that the system catches about 60% of the stuff out there.

Promoting and Earning

Primarily, the money is generated through advertisements. Costs of advertisements vary depending on their target audience, that is the demographics and location of the consumer. As the owner of the content and the channel, you have the right to choose what ads your viewers see. You can make sure that ads from certain companies, like liquor brands or astrologers, do not appear on your videos. Similarly, you can ban ads from specific websites as well. For instance, if you do not want a competitor’s label to buy your ad space, you can disallow that. Furthermore, there are other ways through which artists can promote their music and make money.

Branded content: some agencies or brands collaborate with the musician on YouTube for integrated campaigns, individual videos and shout-outs across various platforms. The rates for these collaborations vary depending on how popular an artist is along with intellectual property and length of commitment.

Merchandise: Fans love to buy merchandise from their favorite musicians. You can provide viewers with a link to approved merchandise websites. This will enable you to sell posters, T-shirts and other accessories.

Albums: Similar to merchandise, a musician can include a link to their online store or approved websites that is selling their music downloads, DVDs, CDs and vinyls.

Touring: YouTube is a great platform to announce concert tour dates as you can quickly reach your fans. Share tour trailer or teaser, backstage or behind-the-scenes moments, your vlogs from different tour locations or recorded live performances, for effective tour promotions.

Connecting with the Fans

Engaging with the audience and replying to their comments is one of the powerful ways to build a YouTube community that loves and shares your content. In the long-term, this can mean growth for your music and channel. Look for what viewers are saying in the comments section of every video. This will help you determine the things you need to improve upon and the things you are doing great. Checking and replying to comments within a few hours of posting the new video results in higher fan engagement. If you do not know what to reply, you can simply reward meaningful comments with hearts, by selecting the heart icon next to the comment.

– Article originally appeared on The SocioHawk blog.

4 Tips to Get Started with YouTube Live Streaming

Did you know you can reach a large number of users live and get a lot of viewers by making use of YouTube’s live video streaming? Another way to get more views is to Buy Real YouTube Views.

Get Appropriate Equipment

To provide your viewers with an excellent and enjoyable live experience, you need to make sure the live streams are audibly and visually high quality. The quality of the video should be your most important concern. However, a problem-free live streaming is rare, especially if you use mobile YouTube Live option. Nonetheless, you can still take some measures to make sure the broadcast is the best it can be.

Reliable internet connection: it is recommended that you use wired connections with a bandwidth of at least 1.5 mbps upstream. If you are using your mobile phone for live streaming, purchase 4G mobile hotspot if the wi-fi is shoddy.

Webcam and microphone: you will need to purchase a good quality webcam and microphone if you are not using your smartphone for live streaming. Ideally, the webcam should be efficient enough to capture videos at a resolution of 720p or more preferably, 1080p. Go for a microphone that can cancel out the unnecessary noise around you.

High processor computers: your system should be able to handle the demand that live streaming will put on it. When you are recording a live video, avoid using the computer for other purposes, especially if you are using less-powerful devices.

Dedicated encoder: you will be needing an encoder to capture and broadcast your stream. Go through YouTube’s recommendation for paid or free encoder software.

Also Read: YouTube Marketing Trends For 2018

Promote and Plan Ahead

You can schedule your live streams in advance using the “Events” option, unless you plan on doing an impromptu speech. Use social media or your brands email newsletter to promote your YouTube Live stream earlier than actually going live. In addition to this, you can create a live stream trailer in other YouTube videos and across other social media networks. Also, consider updating the channel art to let viewers know about the upcoming live stream.

For scheduled live streams, it is advised to test your equipment before the streaming. Check at least twenty-four hours earlier to ensure good bandwidth quality, technical redundancy and functionality. Test all audio and video settings as well as the tools that you plan to use. To make sure you get the best possible connection, turn off any firewalls that your system might be running.

Furthermore, there are two options for streaming; the “Stream now” option provides you up to twelve hours of continuous broadcasting, whereas the “Event” option allows for only eight hours of live streaming. If you are planning a longer live video, you will need to go for the “Stream now” option. However, it is important to know that YouTube Video Editor allows editing of videos that are of three hours or less. Hence, if you want to able your live video, you will have to keep it under three hours.

Monitor and Respond to Comments

While you are streaming live, don’t forget to pay attention to the chat box. Often viewers give feedback, which can be used to improve the stream. For instance, a viewer may tell you to move the microphone closer so that they can hear you properly. If you are unable to keep up with the chat and simultaneously go live, designate a team member to monitor and respond to the comments.

Promote Streamed Video

Once you hit the “stop streaming” button, your live video ends but you are not done yet. To make the most of your broadcast, add it to a playlist of related content or initiate a new playlist. Also, you can edit the steam and turn into small videos for embedding on external websites. Don’t forget to promote the live stream archive on other social media channels, your website and your newsletter.

– Article originally appeared on The SocioHawk blog.