Category: YouTube

5 Things to Avoid as a YouTube Marketer

5 Things to Avoid as a YouTube Marketer

Did you know YouTube’s userbase makes up one third of the internet population with more than a million users? The platform generates billions of views every day, which makes it a great channel to create awareness for your brand. YouTube marketing is such a powerful tool that often marketers overestimate its feasibility and end up making mistakes. Nonetheless, here are some mistakes that you should avoid for successful marketing.

Do not Rely on Video going Viral

 

Although there are a lot of videos on YouTube that go viral, chances of a particular video going viral are small, especially if you are just beginning to market your brand. Hence, relying for your videos to go viral and getting a lot views without sharing them is not a good option and probably just a waste of time. You can also Buy Real YouTube Views to increase the viewer count. Video marketing on YouTube takes a lot of time. Your brand will drive a lot of traffic, but just not within a few days. Consistent efforts for a long time, probably months, and sharing content on various platforms is your key to successful marketing.

Do not Upload Standalone Videos

 

Instead of uploading too many standalone videos, your preference should be to create a series or a collection to keep things organized. On YouTube, you can create a channel to build a personal space for your brand. Customize the background of the channel’s page according to the brand theme. This way you are more likely to build a larger audience and it will be easier for people to find your videos. Also, if viewers like what you are posting, they might subscribe to your channel and stay updated on more content from you. Take some time out to develop a YouTube channel for your brand with a creative layout relevant to your company and target audience.

 

 

 

 

Also Read: YouTube Marketing Trends For 2018

Do not Forget the CTAs

 

Do your videos tell viewers what to do next? Do they take them to your website? What do you expect a user to do if they are interested in your products? A significant part of marketing is to tell people to take an action. Same goes for YouTube marketing. With relevant calls to action or CTAs, you can transform views into clicks and then into sales. This can be done by creating annotations to redirect viewers to your website. Make sure the call to action is persuasive and coherent. Other ways to include CTAs are:

  • CTA in the video description
  • An overlay CTA
  • CTA within the video (telling viewers to visit your website)
  • End cards CTA

Do not Always be Selling

 

It is understandable that you are using YouTube to market your products and increase sales. However, too much selling does not work well. Instead, audience will be more interested to see content with which they can connect and engage. You may not receive a lot of engagement by airing your next commercial, but you are more likely to get a lot of thumbs ups if you post videos to help your target audience. Often marketers use their channels to post short promotional videos that only focus on getting the product sold. These videos are not watched by a lot of people and do not perform well from a marketing point of view. Whatever content you publish should be aimed to deliver value, help views and solve problems. For instance, if you are a brand that sells cosmetics, then you can share makeup tutorials where the person is using your products.

 

Do not Ignore the Analytics

 

One of the pros of using YouTube for marketing is that it features analytics tool that allows the person to track the performance of their videos. The tool lets you know the source of your traffic, demographic of your viewers and the engagement rates on particular videos. Sometimes marketers forget to view the analytics, which results in poor viewer count. The reason for this is that YouTube Analytics provides you information about what type of content is being watched more and what is not getting any views. With this knowledge, you can create more videos that resonate with your audience and improve overall marketing.

 

 

 

 

 

 

 

– Article originally appeared on The SocioHawk blog.

A Guide for Musicians on Making Money through YouTube

A Guide for Musicians on Making Money through YouTube

YouTube is one of the most popular networks in the world, where millions of videos are uploaded each day. This opens doors for novice musicians to share their content, promote themselves and make revenue. In case you are not getting enough views on your videos, you can Buy Real YouTube Views.

 

Money per View

 

Although the exact amount of money that an artist can make varies depending on several factors, on average, they can earn somewhere between $1000 and $2000 on a million views. This is equivalent to earning $0.002 per click. However, this is not the end of the story. If you are a signed musician, there are various other people who have a share in what you earn; such as a manager, lawyer, songwriter, or a producer. All of them receive a fraction of your earnings. So, an artist earning $1000 will have a few hundred bucks after giving everyone their share. But if you get signed to a major label, you can make more money because of higher ad rates.

 

 

Also Read:  YouTube Reports to Collect Viewers’ Data

 

 

User-Generated Content

 

One of the major ways an artist makes money on YouTube is by other users using their content, which is referred to as user-generated content or UGC. This means that if your song is used in someone’s makeup tutorial, BMX video or birthday party, you are entitled to have all that money. A lot of user-generated content is quickly caught automatically through the platform’s Content ID System. It compares any audio posted on YouTube with the master files of the songs. Studies have estimated that the system catches about 60% of the stuff out there.

Promoting and Earning

 

Primarily, the money is generated through advertisements. Costs of advertisements vary depending on their target audience, that is the demographics and location of the consumer. As the owner of the content and the channel, you have the right to choose what ads your viewers see. You can make sure that ads from certain companies, like liquor brands or astrologers, do not appear on your videos. Similarly, you can ban ads from specific websites as well. For instance, if you do not want a competitor’s label to buy your ad space, you can disallow that. Furthermore, there are other ways through which artists can promote their music and make money.

 

  • Branded content: some agencies or brands collaborate with the musician on YouTube for integrated campaigns, individual videos and shout-outs across various platforms. The rates for these collaborations vary depending on how popular an artist is along with intellectual property and length of commitment.

 

  • Merchandise: Fans love to buy merchandise from their favorite musicians. You can provide viewers with a link to approved merchandise websites. This will enable you to sell posters, T-shirts and other accessories.

 

  • Albums: Similar to merchandise, a musician can include a link to their online store or approved websites that is selling their music downloads, DVDs, CDs and vinyls.

 

  • Touring: YouTube is a great platform to announce concert tour dates as you can quickly reach your fans. Share tour trailer or teaser, backstage or behind-the-scenes moments, your vlogs from different tour locations or recorded live performances, for effective tour promotions.

Connecting with the Fans

 

Engaging with the audience and replying to their comments is one of the powerful ways to build a YouTube community that loves and shares your content. In the long-term, this can mean growth for your music and channel. Look for what viewers are saying in the comments section of every video. This will help you determine the things you need to improve upon and the things you are doing great. Checking and replying to comments within a few hours of posting the new video results in higher fan engagement. If you do not know what to reply, you can simply reward meaningful comments with hearts, by selecting the heart icon next to the comment.

 

 

 

 

 

 

 

 

– Article originally appeared on The SocioHawk blog.

4 Tips to Get Started with YouTube Live Streaming

4 Tips to Get Started with YouTube Live Streaming

Did you know you can reach a large number of users live and get a lot of viewers by making use of YouTube’s live video streaming? Another way to get more views is to Buy Real YouTube Views.

Get Appropriate Equipment

 

To provide your viewers with an excellent and enjoyable live experience, you need to make sure the live streams are audibly and visually high quality. The quality of the video should be your most important concern. However, a problem-free live streaming is rare, especially if you use mobile YouTube Live option. Nonetheless, you can still take some measures to make sure the broadcast is the best it can be.

 

  • Reliable internet connection: it is recommended that you use wired connections with a bandwidth of at least 1.5 mbps upstream. If you are using your mobile phone for live streaming, purchase 4G mobile hotspot if the wi-fi is shoddy.

 

  • Webcam and microphone: you will need to purchase a good quality webcam and microphone if you are not using your smartphone for live streaming. Ideally, the webcam should be efficient enough to capture videos at a resolution of 720p or more preferably, 1080p. Go for a microphone that can cancel out the unnecessary noise around you.

 

  • High processor computers: your system should be able to handle the demand that live streaming will put on it. When you are recording a live video, avoid using the computer for other purposes, especially if you are using less-powerful devices.

 

  • Dedicated encoder: you will be needing an encoder to capture and broadcast your stream. Go through YouTube’s recommendation for paid or free encoder software.

 

 

Also Read: YouTube Marketing Trends For 2018

 

 

 

Promote and Plan Ahead

 

You can schedule your live streams in advance using the “Events” option, unless you plan on doing an impromptu speech. Use social media or your brands email newsletter to promote your YouTube Live stream earlier than actually going live. In addition to this, you can create a live stream trailer in other YouTube videos and across other social media networks. Also, consider updating the channel art to let viewers know about the upcoming live stream.

 

For scheduled live streams, it is advised to test your equipment before the streaming. Check at least twenty-four hours earlier to ensure good bandwidth quality, technical redundancy and functionality. Test all audio and video settings as well as the tools that you plan to use. To make sure you get the best possible connection, turn off any firewalls that your system might be running.

Furthermore, there are two options for streaming; the “Stream now” option provides you up to twelve hours of continuous broadcasting, whereas the “Event” option allows for only eight hours of live streaming. If you are planning a longer live video, you will need to go for the “Stream now” option. However, it is important to know that YouTube Video Editor allows editing of videos that are of three hours or less. Hence, if you want to able your live video, you will have to keep it under three hours.

Monitor and Respond to Comments

 

While you are streaming live, don’t forget to pay attention to the chat box. Often viewers give feedback, which can be used to improve the stream. For instance, a viewer may tell you to move the microphone closer so that they can hear you properly. If you are unable to keep up with the chat and simultaneously go live, designate a team member to monitor and respond to the comments.

Promote Streamed Video

 

Once you hit the “stop streaming” button, your live video ends but you are not done yet. To make the most of your broadcast, add it to a playlist of related content or initiate a new playlist. Also, you can edit the steam and turn into small videos for embedding on external websites. Don’t forget to promote the live stream archive on other social media channels, your website and your newsletter.

 

 

 

– Article originally appeared on The SocioHawk blog.

Influencer Marketing on YouTube

Influencer Marketing on YouTube

Did you know more than 75% of the marketers invest in influencer marketing? Various platforms provide the opportunity to choose and connect with a famous personality on the network to promote brand identity. YouTube also offers influencer marketing, which can help users increase brand recognition, boost viewer count on videos, get higher engagement, drive more sales and improve traffic on websites. You can also Buy Real YouTube Views to make your viewer count go up. Here is a simple guideline on how influencer marketing on YouTube works.

 

Having Goals and Objectives

 

When launching influencer campaigns on YouTube, often marketers do not have clear goals and objectives in mind, or their only objective is to receive certain views and interactions. To generate a positive return on investment, the campaign needs to have a well thought out strategy and objectives as well as practically defined KPIs, that are metrics to indicate if the campaign can achieve the objectives. This will enable the marketers to make better decisions and strategies to meet the ultimate goal. The most common objectives include sales play campaign, brand awareness and brand channel growth.

 

Also Read: YouTube Marketing Trends For 2018

 

 

 

Choosing an Influencer

 

Choosing and connecting an influencer can be a challenging process, especially considering a campaign’s success depends on it. A common mistake that most marketers make is that they pick their influencers based on the channel’s subscriber count. However, YouTube can provide you plenty of data on video watching habits and viewers and the analytics can help you dig deep and find out the best quality talent for your brand. When choosing an influencer, there are five key aspects that need to be analyzed.

 

  • Consistency: It analyzes how often the channel shares meaningful content by taking note of the various channel performance metrics for different videos.
  • Engagement: This measures how active are the viewers in interacting with the content using number of total views and interactions.
  • Influence: This indicates if the channel can stimulate action and guarantee growth by calculating how the content is shared externally and if the viewers are turning into subscribers.
  • Reach: It looks at the average number of views on a video during a defined time duration.
  • Relevance: This identifies if the influencer’s audience will be interested in your content or not, using audience overlap and keywords.

Don’t Control the Influencers

 

Some marketers treat influencer as actors and editorial content as video ads, without realizing how shortsighted it is to fake authenticity. However, researches have shown that the more authentic a content is, the better users react to it. As a result, brands can get better engagement, greater reach and hence, stronger campaign results. On the other hand, over-controlled campaigns can lower reach and result into a wall of negative sentiment from your YouTube audience. Once a user feels like the content is irrelevant or inauthentic, the will tell more people about it and consequently, this can hurt the brand reputation. You should let the talent run the show. Influencers are quite knowledgeable of how to mention your brand naturally and get a good response.

Connecting through Agencies

 

Following the increase in the popularity of YouTube influencers, there has also been an increase in agencies that assist brands with campaigns. However, there are some hidden pitfalls in contacting with an agency:

  • Limited Access: an agency can only access the talent within the network, which may not be suitable for the brand’s needs.
  • Lack of Connection: the level of personal connection needed between a brand and an influencer is sometimes underestimated. By building strong relationship with a brand, the influencer can understand its values and speak on its behalf. But this strong relationship and a solid connection is impossible to achieve through a third-party.
  • Lack of Niche Understanding: a large number of agencies assist brands that fall within multiple industries and do not entirely understand that significance of particular brand. Whereas, ideally, both talent and video content should be chosen by considering industry specific aspects.

Although it is not recommended, but if you are working with agencies, make sure to evaluate and compare the emerging costs with delivered value.

 

 

 

 

 

 

 

– Article originally appeared on The SocioHawk blog.

5 Ways to Get Subscribers on YouTube

5 Ways to Get Subscribers on YouTube

As of 2017, YouTube is second largest search engine that has more than a billion active users, which is nearly equal to one-third of all internet users. This makes it highly significant to use the platform to promote yourselves and build a loyal brand audience. While you can Buy Real YouTube Views to increase the viewer count, here are some tips that can help you increase your subscriber count.

Post Regularly and Consistently

Just like any other social media network, YouTube requires consistency in posting. If you simply post a video and then wait to get subscriptions, it is most likely not going to work. However, if you constantly and regularly post new content to your channel, you are giving a reason to users to subscribe to your channel. Planning and scheduling content weekly or monthly can help you be consistent with YouTube content. Once you start posting videos every week or month, you will have more assets for your viewers. Account managers and sales teams constantly looking for assets to use to sell your products.

Also Read: How To Generate Leads On YouTube?

Use Call to Actions

It is essential to use call to action in your videos because they give you the opportunity to convert a casual viewer into lead, subscriber or a paying customer. However, you do not want to over-brand or seem very needy of shares, so don’t just place call to action to go to your website. Instead, you can ask users to share your video or subscribe to your channel. Once your subscribers start growing, then you can ask viewers to visit your website and view more content. Keep posting videos that grab a user’s attention and make them want to click on the call to action and subscribe. This will help build more trust and ultimately lead to a happy audience.

Optimize for Search Results

Similar to Google and Bing, YouTube is also search engine, where search engine optimization (SEO) is essential for getting your videos to rank higher. It will make your video show up in the list when a user searches for a keyword related to your content. As part of effective optimization techniques, make sure the keyword selection, description and title of each video is directly related to your content. For instance, if you are rock band that posts their music recordings, a good idea is to focus on your content around highly searched phrases and keywords relevant to the industry. You should try to find what people who like rock music search for and include those keywords. Make sure the keywords are used in title and the description. This is the perfect way to get more subscribers for your channel by ranking higher in the search results for frequently-searched keywords.

Add Annotations

Including annotations in your videos is one of the most effective ways to engage viewers and make your content more interactive. You can layer hotspots, add links or text over the video with specific annotations on certain parts of the video. As mentioned earlier, it is okay to promote your brand, but being overly promotional is not. Hence, avoid making the annotations all about sending users to your website. To get more subscribers, it is more important to focus on the content you post on YouTube and making the hard sell can result in more harm than good. In addition to this, make sure to add annotations that give the users option to skip ahead in video, jump to another video or instruct them to subscribe to your channel.

Monitor YouTube Analytics

If you do not have a habit of checking your YouTube Analytics regularly, you are missing out on a number of opportunities. Start with the Overview Report that will show you how your video performed over the last 28 days. You can also use Analytics tools to know where your viewers are from and the devices are they are using to watch your content along with visual and statistical breakdowns of several other metrics. With more than 50% of the traffic on YouTube coming from mobile, it would be a wise thing to adjust your content length and annotation placement accordingly.

 

 

– Article originally appeared on The SocioHawk blog.