Every successful marketer focuses on staying relevant and capturing their audiences’ attention. Hence, they use videos to deliver their content in the most interesting and engaging. We see the increasing trend of sharing video content on various social media networks, and Facebook is no different. Research shows that 45% users watch at least an hour or more of Facebook and YouTube videos in a week. Video content is an excellent strategy to generate engagement and acquire more likes. Also, you can Buy Real Facebook Likes to acquire likes. However, the challenge for Facebook marketers is that there are a several types formats with different specifications, requirements and dimensions. Nonetheless, here is our guide explaining the video formats on Facebook.
Shared Post Video
This is the most common type of video format on Facebook, which includes videos in the newsfeed shared by your friends or liked pages. Even though Facebook’s organic reach is on the decline, this is still a viable way to share video content. The format allows uploading a video in both, landscape and portrait, with recommended dimensions of 1280 x 720 and minimum width of 600 pixels. The aspect ratio for portrait and landscape is 9:16 and 16:9 respectively, however, the mobile renders videos to the aspect ratio of 2:3. Shared Post Videos allow uploading .MP4 and .MOV files with a maximum file size of 4GB. The recommended length is 120 minutes with maximum video frames of 30fps.
As the name suggests, the 360-degree video allows users to get a complete 360-view by scrolling with a cursor on Facebook website and by touching or turning the device on Facebook mobile app. Although the format appears organically in the newsfeeds, Facebook often prioritizes 360-videos in newsfeeds. The maximum dimensions for the video should be 4096 x 2048 with a maximum width of 600 pixels. You can upload a file of up to 1.75GB in .MP4 format, ensuring that the video length does not exceed 40 minutes with 60fps video max frames.
Desktop Newsfeed Link Video Ad
Considering that Facebook is used by over five million advertisers, it is essential to make sure that you have right specifications for the ads. The Desktop News Feed Link video ads appear in users’ newsfeeds as well as on the right column of the site and can be square or landscape with a recommended dimension of 1280 x 720. However, the right column video is smaller in size. While the aspect ratio for landscape is 16:9, square videos need to be 1:1.
Carousel Video Ads
These ads allow user to display multiple videos or images in a single ad copy, along with a link to a landing page. Carousel Video ads are becoming quite popular due to its unique scrolling feature that enables users to view more content without clicking on the link. In fact, a digital marketing research estimated that this ad type is ten times more effective as compared to standard ads on Facebook.
Collection Video Ads
These ads allow adding multiple images along with a main video in a single ad copy. Facebook collection ads are an excellent format for showcasing products having different colors or designs and a video that shows people using the product or service. The ad type is commonly used by retailers and clothing companies. Facebook recommends uploading videos with dimensions 1200 x 628 in landscape or square. The aspect ratio is 16:9 for landscape and 1:1 for square videos. Make sure your video files are less than 4GB in size and less than 120 minutes in length.
Slideshow Video Ad
This ad format caters to the needs of advertisers who want to reach audiences with slower internet connections. Unlike regular videos, slideshow videos consist of multiple images in an ad display. Advertisers can upload 3 to 10 photos or a video that will be transformed into a photo slideshow. Moreover, you can also upload a music file to play with the slideshow in these formats: .WAV, OGG, .FLAC, .MP4 or .MP3. The recommended dimensions for the video are 1200 x 720 in both, landscape and portrait format with an aspect ratio of 16:9 for landscape and 9:16 for portrait. The video should not exceed 120 minutes with maximum 30 video fps.
– Article originally appeared on The SocioHawk blog.