By the end of 2017, Facebook had two billion monthly active users, which is about 22% of the world population. This might convince you to have a brand presence on Facebook; but did you know that 81% of millennials check Twitter every day. And even though the platform has 330 million active users, 83% of the world’s leaders can be found on Twitter. So where should you create a profile representing your brand? Which platform is more suitable for marketing? Here is a detailed comparison to help you figure out!
If you are comparing Facebook and Twitter, it is important to note that both are not meant for the same thing. While Twitter is a fast-paced way for users to discover new content and find out what’s trending, Facebook is more about connecting with friends and family and enjoying moments of deeper engagement. For brands, Twitter makes it easier to get the message across quickly to a wider audience and connect yourself to trending topics. Whereas, Facebook is a great platform for brands to reach out to customers. Since it is harder to get likes on a Facebook page, as compared to earning followers on Twitter, you can Buy Real Facebook Likes. Companies with Facebook accounts have to work harder to engage with the audience. Also, Facebook requires more in-depth marketing campaigns than Twitter.
Besides its incredible targeting options, Facebook marketers can also benefit from the following features:
- Pages to Watch: it enables companies to keep track of the pages of their competitors and then come up with more compelling marketing strategy.
- Detailed Analytics: this comprises of an in-depth analysis of your audience, posts, engagement levels and more, making it easier to determine the success rate for each campaign.
- Apps Analytics: it helps brands understand how people are using their Facebook app.
- Facebook Messenger for Business: one of the most recent features of Facebook, the chat solution lets customers send queries to companies for a quicker response.
Compared to Facebook, Twitter is still not as focused on marketing, but it is still quite useful to generate business leads. Some of its marketing features include:
- Twitter Cards: it allows to gather emails and generate leads more easily, as well as track the ROI from Twitter ads.
- Anti-harassment Features: these help build strong brand reputation and generate trust with the audience, as they make users feel safe on the network.
- Go Live buttons for Periscope: with this feature, you can compose tweets and broadcast your thoughts live directly to Twitter users.
Also Read: Marketing On Different Social Media Networks
When it comes to picking the right platform for your company, it’s important to go for the one that can help you connect with the right audience. Facebook clearly is the more active social media network that appeals to a range of generations who want to connect with their family, keep up with friends as well as follow their favorite brands. While a majority of users on the platform are youngsters, over the years, Facebook has started to appeal to baby boomers. In fact, around 41% of the individuals from the age group 65 to 74 have accounts on the network. This is a proof of the platform’s accessibility and ease of use.
On the other hand, Twitter demographics reveal that about 23% of its users belong to the age group of 30-49, and 36% are aged between 18 and 29. This shows that the platform mostly appeals to younger customers. Despite having a smaller monthly user base, Twitter is not just popular among average customers, but celebrities, politicians and journalists use it too. If you are looking for what’s trending, then Twitter is the best place to find fresh news.
Take some time out to research and discover where are you more likely to find the target customers; whether Facebook or Twitter would suit your audience needs best.
For successful social media marketing, the key is engagement. A study shoes that every one-million Twitter followers, you can expect to receive about 300 interactions, whereas for every one-million likes on Facebook, there are 700 interactions on average. One of the major advantages that Facebook has over Twitter is that companies have more time to make an impact on their audience. On Twitter, the tweets can disappear within a few minutes, which means brands have to post constantly to get in front of the audience. In addition to this, statistics show that Facebook is quite addictive, considering an average user logs on at least eight times a day, comparatively, Twitter is logged on only five times per day. However, the fast-paced nature of Twitter helps companies communicate more effectively with the customers who get easily distracted and overwhelmed by short attention spans.
– Article originally appeared on The SocioHawk blog.