Instagram has become one of the top channels for marketing and advertising, primarily due to its nature of visual content, which is more engaging and appealing to audiences as compared to the content shown on traditional marketing channels online. Marketers have seen huge successes mainly through advertising on the platform. Like Facebook, Instagram advertising can also be used for various purposes; whether you want to drive traffic to your website, create brand awareness, boost sales or simply increase the Instagram follower count. You can also Buy Real Instagram Followers to increase the follower count.
With carousel ads, you do not need to use a particular single image for ads; in fact, the format allows you to showcase multiple images within a single ad. If you are familiar with Facebook carousel ads, Instagram carousels work the same way. Advertisers can make use of the format to tell a story and make the content more engaging. Set up a storyboard of appealing images that not only displays your best product, but rather shows up multiple products and gives opportunity to connect with fans in a meaningful way. Instead of posting the images of products, a better idea is to use images that represent customer experience with your product and how it made them feel. Instagram carousel ads are excellent for building a frame to frame connection to craft a story and hence, increasing your sales pitch within the ad.
Also Read: How To Lower Instagram Advertising Costs?
Instagram ads make use of the extensive user data available within Facebook’s targeting platform, which can help you specifically target a certain group of individuals. For more effective targeting, you can use other features on the platform as well. The Lookalike Audience feature lets you create a custom audience for your ads. These targeted users have similar interests and behaviors as your existing followers. This can help you invite new people to follow you who have similar demographics, interest and employment backgrounds as the current followers. Another feature is the Facebook pixel that can be embedded on your website to track visitor behavior. It is quite useful in terms of creating remarketing ads. The primary purpose of the pixel is to monitor and track conversions, but we see it more effectively being used for ad retargeting. Once you have the list of visitors, you can create an ad to specifically target them. In fact, you can also target people who took a particular action or abandoned their carts. Considering that the average rate of cart abandonment is more than 68%, Instagram ads can be quite successfully used for remarketing to win back the lost customers. Using advanced targeting options to get the ads shown to the most relevant people can improve your click-through rates, and as a result, lower the cost per click.
If you ask people about Instagram, those who do not use the platform frequently would describe it as an endless stream of static images, usually not mentioning the videos. However, Instagram is great for promoting video content as well. In fact, videos are considered more engaging than pictures as they instantly capture attention and stand out from the surrounding content. When the platform first introduced the feature, more than five million videos were shared within the first 24 hours. It has been observed that if you use videos for advertising your product, customers are two times more likely to make the purchase. If you are not sure what to include in the video, a good idea is to use user-generated content, as it is a quite powerful strategy to build trust with the audience. Record videos of your customers using or recommending your products and promote them through ads.
With Instagram’s updated version, you have the zoom feature which allows for close-up marketing with ads. Users can pinch the screen to zoom in on both, images and videos, to get a better view. This feature along with other features on Instagram are used a lot by brands. While some brands experimented with slow-motion effects and new filters, others went for advertising through Instagram Stories. Each of these features provides opportunity to flex your creativity and come up with new ways to make the ads stand out through the sea of over-salesy uninspiring ads that your competitors post. Similarly, the zoom feature can help boost engagement on adverts. It is more effectively used when asking users to discover a hidden object in your images. Make sure the content is interactive enough to make the curious enough to pause and look at your ad while scrolling through their feeds.
– Article originally appeared on The SocioHawk blog.