As more and more brands are using social media to promote themselves, the competition is increasing, and trends are changing. Considering the beauty industry, we see a many brands competing against each other to receive more followers and build a more reliable fanbase. Also, to buy followers for Instagram, you can Buy Real Instagram Followers. Nonetheless, here is our guide to help you work on your marketing strategy to stay ahead of the competitors.
How-to Videos and Tutorials
Most beauty brands’ social media profiles are product-centric, which can be off-putting sometimes. A better approach is to provide valuable content along with promoting products. Brands can educate their followers through tutorials and how-to videos. In fact, how-to videos are an engaging way to show off products in action. Instead of going for long in-depth tutorials, create short and quick videos less than a minute long. If you haven’t noticed, a number of profiles are sharing mini beauty lessons on Instagram as Stories. The possibilities of coming up with creative tutorials are endless as beauty brands are constantly implementing new ideas.
Beauty brands need to realize that their followers can be their best billboards. This is why user-generated content is a vital element of the beauty industry. Brands can encourage followers to tag themselves in photos, which will serve as a social proof as well as create a steady stream of organic ads to convince doubtful customers. We have seen a lot of big brands almost entirely sharing user-generated content. They use unique hashtags to create a powerful army of brand advocates who shout out to them. You’ll see their hashtags in their bio, on the homepage, and accompanying the posts. The lesson here is to use user-generated content and hashtags to create a sense of community and advocacy.
Giveaways and Contests
Social media contests and giveaways are an excellent way to encourage new followers and reward the existing ones. Also, giveaways posts generate the most engagement with a huge number of likes and comments. Moreover, tag-a-friend contests can instantly introduce the brand to the new audiences. As for the current followers, frequent giveaways give them a reason to keep following your profile and engaging with the brand. They even look forward to what you are going to post.
Besides promoting and selling their products, beauty brands should also take some time to forming an online community. This means you should connect with the followers on a personal level. Share text overlay posts, inspirational quotes and memes as this content gives followers a break from being sold to and shows the human side of the brand.
Video content is undoubtedly the most popular content type on all social media platforms. This means that as a brand trying to market themselves online, you need to ensure you are sharing a lot of videos. With tutorials from beauty experts to make-up hacks by amateurs, videos are receiving millions of views online. You don’t need to go for a high-tech equipment or setting to record a video. Simply use your smartphone to record and upload. We have seen a number of tutorials on Instagram and vlogs on YouTube of average quality having a massive following. Regardless of the equipment you use, make sure the video is compelling enough to stop users from scrolling.
You must have heard about influencers in the beauty industry. Working with influencers helps beauty brands to reach the highly engaged audiences and build a solid brand reputation. Like user-generated content, influencer content also performs pretty well because the posts feel organic and display products in a very attractive way. However, the challenge is to find an influencer in your industry who suits your brand goals, needs and budget. You don’t necessarily have to choose profiles with millions of followers as influencers. Often, smaller influencers with a few thousand followers can help generate more engagement than big influencers.
– Article originally appeared on The SocioHawk blog.