Even though paid advertising and organic marketing are two different ways to acquire new leads, they can be used together for more effective marketing. Organic content helps reach out and expand your audience. You can also Buy Real Facebook Likes to grow the page audience. But organic content is not enough for successful marketing, which is why you need paid advertising. Here is how you can make both strategies work together:
Sponsor Popular Content
If you have an effective piece of content that resonates well with the audience and converts well, then you can use it to create an ad. For instance, if there is a post that has received a lot of engagement, you can quickly boost the post. Your content will become a promotion with just a few clicks. However, if you cannot identify an effective content piece, you can go through the analytics of your social content to see what sort of content the ad should promote. Metrics, such as followers earned, and clicks acquired, are a good measure to determine your top content. In a paid post, the most elements include visuals, ad copy and call to action button. You should pay attention to these elements keeping in mind what will work well with the target audience.
Also Read: Factors That Affect Facebook Organic Reach
Determine the Perfect Times
Whether you are publishing an organic post or paid content, timing plays a crucial role in determining its performance. You can search for the optimal times to post on Facebook, but it does not help much. This is because the best times vary depending on the type of page and audience. For instance, optimal times cannot be same for a page selling teen clothes and a page providing housing services. A better approach is to use your page insights and see when your audience is most active. Based on your data, you can use tools like Facebook’s ad scheduling optimization to maximize your ad spend for engagement by publishing content only at the best times.
Study the Audience
Often advertisers rush into running an ad. However, experts suggest that the more time you spend growing your organic presence before running an ad, the better it is. This will help you understand your audience better, and once you have a good understanding of the audience, it becomes easier to choose a target market for the ad. You can use Facebook’s Audience Insights to have comprehensive view of what your followers like and dislike and determine what demographics do they belong to. This way you help you prevent your time and money being wasted.
Retarget with Ads
This is one of the most popular and highly-converting types of social promotions on Facebook. Retargeting ads enable page owners to create a custom audience and target specific audiences, like website visitors, former customers, CRM leads or people in your email list. In addition to this, you can also target users who have previously engaged with your content on Instagram or Facebook. This means that the interactions that you have with your followers can lead to conversions.
Share Interactive Organic Posts
You can run paid ads to show off great videos, images and copy, but they cannot be interactive. So, this is where organic marketing comes into play. With an organic post, you can ask questions, set up contests, post surveys and use other similar strategies to engage your followers with exciting and interesting content. Leveraging this excitement and interest can help you create brand ambassadors and build a loyal customer base. As for paid marketing, you can use it do the more passive marketing.
– Article originally appeared on The SocioHawk blog.