Experienced marketers must be well aware of how challenging it is get engagement on your posts on Facebook organically. Unless you have a really large page following or thousands of influencers sharing your content, the chances of getting the content across a majority of audience without advertising is nearly impossible. Speaking of large page followings, you can Buy Real Facebook Likes to increase page followers. However, it is understandable that non-profit organizations do not have the same marketing budget as other marketers do. Hence, whether you want to raise awareness or gather donations, here is our guide for non-profit organizations on creating Facebook ads.
Besides the visuals, the headline of the Facebook ad is the first thing that the viewers will be noticing. You only have a few seconds to grab your audience’s attention and convince them to engage with your nonprofit. This means you need to add a headline that is insanely actionable. A good idea is to stick to simple and powerful language and add a specific call-to-action based on the goal of the ad. For instance, if you only want to create awareness about your non-profit organization or project, your CTA could be Learn More. On the other hand, if the objective is to raise money, try words like Give or Donate. Regardless of the objective, make sure the headline shows some personality. Use your organization’s brand voice about commitment, compassion etc.
Also Read: How to Reduce Facebook Ad CPM?
Specific Audience Targeting
What makes Facebook advertising better than other advertising platforms is its extremely specific targeting options. If you have a clear understanding on your target audience, that is people who are most likely to your cause, then you can choose to show the ad to only these individuals and save your advertising budget. Whether it is a customer audience, specific locations, gender, interests, language, demographics, behaviors etc., using these categories you can choose a specific group of individuals. This will make sure that your budget is well spent on the most relevant audience.
Usually, the non-profit organizations or projects run ads on Facebook to collect donations. As a non-profit marketer, it becomes quite tricky to convince users to donate for your cause. Considering there are so many great causes out there, what makes your cause so important? Why should they donate to your organization? One foolproof strategy to increase chances of driving donations through Facebook ad campaigns is to make the donating procedure as easy and straightforward as possible. The easiest way is to include a Donate Now call-to-action. An important thing to note here is that the Donate Now CTA button is only available for certain advertising objectives, including Lead Generation, App Installs, Traffic, Reach, Brand Awareness, Product Catalog Sales, Conversions, Video Ads and Store Visits.
Appealing to Emotions
Although this tip is applicable to all marketing campaigns, it is especially quite effective when it comes to non-profit marketing. The non-profit industry is usually built and run off of emotion, which is why investing in a cause is often an emotional decision. What you can do is tell a meaningful story in whatever content you share to promote the cause. This is one of the best ways to make individuals interested in your cause. However, to appeal to user emotions, the story needs to be told in an impactful way. For this, you can show videos and pictures of real people or animals behind the stories
Measuring and Evaluating Performance
This goes without saying that for any marketing campaign, it is crucial to measure its impact, especially for non-profit campaigns. Knowing whether the money you are spending is yielding a return becomes more important when resources are limited. The first step to evaluating your ad performance is to identify which metrics to track and how frequently to track to ensure that your money is not wasted, and your campaign is running successfully.
– Article originally appeared on The SocioHawk blog.