Did you know recent statistic show that about 50% of the Instagram users do a product research on social media? Also, a user’s brand engagement is 10 times more on Instagram than on any other platform. However, the purpose of marketing on Instagram is to reach out and connect with the potential customers and not to hard sell your products. This purpose can be achieved by carefully choosing the content you post. Here are some ideas for Instagram posts that will get you high engagement.
High Quality Visuals
Instagram marketing and branding is all about creatively representing your brand and engaging the target audience by posting content that is visually appealing. Sharing high quality images and videos is a surefire way to increase your post’s reach and get more account followers. Speaking of which, you can also Buy Real Instagram Followers to boost up the follower count. Ideally, the photos should have a width of at least 1080 pixels with an aspect ratio between 2:1 and 4:5. For videos, we recommend a resolution of at least 1920 x 1080 pixels that is most effective. Regardless of the dimension, the photos appear as a center cropped square in the photo grid on Instagram. So, make sure that the images are visually appealing in this grid.
Tutorials and Demos
No doubt, people love to see how their favorite products can be used. An excellent way to get engagement on your posts is to share how-to videos and tutorials. They can effectively capture users’ attention as well as provide information about your products. For instance, makeup artists or salon owners often encounter a number of “how-to” questions from customers. It would be an excellent idea to use Instagram to answer those questions along with demonstrating new hairdo ideas or makeup techniques. Tutorial posts are a great way to improve customer experience while using your product.
Capture the Events
As a business owner, you must be involved in various activities, including product testing, marketing launches and customer experiences. Whether you have B2C or B2B business, either way, you must be organizing a lot events with customers, clients and employees. You can use these events to create great creative content for your Instagram profile. One of the amazing ideas is to show a behind the scenes clip of organizing the event. You can create some edits and bloopers or ask employees or customers to pose for pictures. Post these as Instagram Stories and later as posts when story disappears. You can brainstorm and come up with more ideas to let the audience know about your events.
Although it was Twitter who introduced hashtags, they are quite popularly used for tagging on Instagram as well. These keyword tags are quite invaluable and can help make your posts reach a larger number of users by increasing their visibility. However, before you start adding hashtags, it is beneficial to do some research. Look for trending hashtags that your target audience is following and include those tags in posts. For instance, Taco Bell launched their $1 menu using a popular trending hashtag that their target audience was following, #Breakfast.
Contests and Giveaways
Yet another way to keep the audience engaged on Instagram is to hold contests and giveaways. You can offer a giveaway to the participants on posting cool pictures while tagging your Instagram business profile. We see a lot of brands successfully implementing the idea and getting positive results, as they have a good engaging audience on their accounts. For instance, recently, a cookie brand held a contest to increase brand awareness, where they were giving away free shirts.
Instagram Live Video
Instagram comes with a built-in Live video feature that allows you to share a live video of your activities. Brands often use the feature to show their launches and events live. A research from 2017 showed that customers are more likely to purchase a concert ticket after viewing a live video. Also, the same research revealed that 70% customers would rather watch a brand’s video than read its blog post. This emphasizes on the significance of including live videos in your content strategy.
– Article originally appeared on The SocioHawk blog.