Facebook’s advertising platform has the most robust features who can help advertisers get the best results. It comes with highly advanced tools to target the right kind of users. This is probably why according to the State of Social 2018 report, 94% of the big and small businesses have chosen to invest in Facebook ads. On a side note, if you do not have time and money to invest in ads, you can also Buy Real Facebook Likes to grow your audience. Nonetheless, here are some tips to help you get started with advertising on Facebook.
A very common mistake that a majority of new Facebook advertisers make is trying to reach as many users with their ad as possible. While this sounds right, it is the wrong approach. Targeting a large number of users can actually lessen your chances of getting good returns through ads. Every ad that you create and run on Facebook has to have an objective and your target audience needs be chosen keeping in mind the ad objective. If you target anyone and everyone, the objective may not be fulfilled. What this means is instead of trying to reach more people, your focus should be on reaching the right people. Audience targeting is a crucial factor that determines the success of an ad. Here are some rules of effective targeting:
- Your ad content should resonate with people who are not only interested in it, but also willing to share it with other relevant people.
- You need to reach people who are curious about the type of business you do and would want to learn more about it.
- You should connect with a relevant audience that is highly receptive and welcoming to your message.
To get your message across the right audience, you need understand your userbase and their choices and preferences. You should know:
- How they interact with each other and what language and tone they prefer
- What kind of content do they find the most appealing and how do they engage with it
- What their general preferences are, such as their likes, dislikes etc.
To obtain the above details, you can Facebook’s Audience Insights feature to get a clearer and stronger understanding of who you should target and who you are targeting.
Also Read: Facebook Ad Targeting Strategies
It is important to know that Facebook ads are different than ads that you will find on other social media networks. This is because when you are running a Facebook ad, you not only need a right copy, but also an image to accompany the text. The visuals of the ad should stand out from the rest. Using a wrong image may not get your ad noticed. To get the best results out of your Facebook ad campaign, it is vital to have all the elements in place, especially the ad image. All the testing and tweaking will not make any different if people ignore your ad just because of the bad image. Avoid using stock images or pictures will low resolution. Be consistent with the theme. Make sure you pay attention to the color and contrast.
Did you know that selling on Facebook becomes a lot more effective when you create a sales funnel? This is because it can help you achieve your purpose more easily. With a sales funnel, you can nurture your target audience before pitching them a service or product. You can use relevant messages for different users at different stages, so that it is easier to convince them to convert. Facebook ads are quite efficient for this. Although advertisers mostly use the ads to engage users, they can also be used to increase sales using a strong sales funnel. A sales funnel can be created in two basic steps. The first step is to create awareness about your brand using organic content, Facebook ads and referral contests. Once your target audience gets to know about your product or service, the next step is the consideration stage where you provide them a reason why they should invest in your brand. This is the stage where you address customers’ pain points and take care of any objections they might have.
– Article originally appeared on The SocioHawk blog.