Using hashtags on social media is highly beneficial as they are essential for effective marketing. They can increase traffic on your website along with boosting number of clicks and engagement; all of these are important for a good social media ROI strategy. While hashtags can significantly improve your marketing performance, it is crucial to know how and where to use these tags. Before you can obtain desirable results, you need to efficiently plan and set some goals and objectives. The use of hashtags depends on your social media objectives. Do you want to reach out to potential customers and have conversations? Or do you want to be more visible on a particular network? Are you in search of hashtags related to you? Or do you simply want to increase total link clicks or mentions? These are some of the common objectives, along with measuring total reach and having a better grasp of social media trends, that can be fulfilled by hashtags. Also, if you are looking to expand your reach on Instagram, you can Buy Real Instagram Followers. Once you have decided upon the objectives, it is time to determine which social media are you going to use. The use of hashtags varies depending on the network you are using. Here is a small guide on using hashtags on Twitter, Instagram and Facebook.
Originally, it was Twitter that introduced the hashtags, which makes it a perfect platform to use tags to discover familiar audiences, initiate conversations with them and hop on to major trends. If you have a business account on Twitter, it is a good idea to use hashtags for timely events. Using a popular keyword in the tag increases the chances of more people seeing your tweet. Twitter hashtags are better than Instagram hashtags because you can add link in each tweet. Whereas, on Instagram, links can only be included in the bio, but every tweet can have link and a hashtag. This makes it easier for your customers on social media to get to your website or other products pages. In addition to this, Twitter’s search feature makes it simpler to search for brands using branded hashtags. These tags are unique to a brand and can be effortlessly discovered from other tweets. This explains why a huge number of users use Twitter to promote their businesses. In fact, research shows that 69% of the users purchased from a brand because of something they saw on Twitter.
While hashtags on Twitter are great, one area where you cannot effectively use them with visual content. Although Twitter supports images and videos, visuals perform way better on Instagram. The platform is ideal for product promotions, holding contests and posting other heavy visual content. Users on Instagram frequently search for posts using hashtags, which means including the tags increases the chances of your content being discovered. You can use up to thirty tags per post on Instagram, but you should make sure you do not use them excessively to avoid over tagging posts and boring your followers.
While Facebook hashtags are not as popular as hashtags on Twitter and Instagram, they are, all the same, quite effective. On Twitter, you will notice every tweet using a specific hashtag, whereas, on Facebook, hashtags are categorized by date used and popularity. You can also filter to see who posted the tag, dates posted and tagged location. Experts suggest that unlike on Instagram, you should use as less hashtags as possible on Facebook. Studies show that Facebook posts that include 1 to 2 tags receive 177 more interactions and engagements as compared to posts with 3 to 5 hashtags.
– Article originally appeared on The SocioHawk blog.