With customers sending out 1 billion messages on average to businesses every month, your brand cannot afford to miss out the valuable opportunity by not using the Facebook Messenger. It is an extremely useful tool to help you reach out, communicate and connect with your target audience. Also, you can Buy Real Facebook Likes for your page to connect with more people. Facebook Messengers allows businesses to develop more personal and stronger connections with customers. Here are some ways to use the app more effectively to benefit your brand.
Creating Brand Awareness
In the past, Facebook Messenger was primarily used for communicating and not for businesses. Brands usually saw more value in interactions taking place on Twitter. However, with the inclusion of new features, Facebook Messenger has become a powerful app for promoting business and creating brand awareness. Facebook Messenger 2.0 comes with a feature called Discover, that enables customers know more about a company as well as initiate conversations or book appointments.
Also Read: Pros and Cons of Using Messenger Chatbots
Research shows that users prefer using social media for customer service as compared to phone calls, emails and online forums. This is because phone calls can be time consuming, emails are usually not responded quickly, and online forms can be too frustrating. Nonetheless, Facebook Messenger comes with chatbots and chat extensions that has made it easier for brands to engage with their customers. Using some powerful features like the “Auto Response” and “Smart Replies” with the help of Facebook’s chatbot feature, you can give your customers a simplified social customer service. Facebook Messenger has improved productivity for brands on social networks without spending any additional time or money on training countless new agents. This simply means your business has more opportunities for conversions at a lower price point.
When it comes to making your customers happy, one of the ways to attain their satisfaction is to respond quickly to their queries. While chatbots can be helpful in sending automated responses, their replies may not be organized. Using an all-in-one, single stream solution, such as Facebook and its Messenger, can be more effective than using Twitter, Instagram, LinkedIn etc. This lets brands to centralize communication on every Facebook-owned network. Since everything is connected and at one place, you do not need to keep moving between the channels and accidently allowing things to slip through the cracks. As a result, the response time increases, and you create enhanced customer experiences. Moreover, working within a single inbox also adds context to communications, and you can give your customers a personalized service based on the stuff they like on Facebook.
Facebook has recently announced its personal artificial intelligence assistant called M. This will help suggest certain conversations with Messenger, such as reminding you about important birthdays, recommending you book an Uber when leaving a location etc. Some businesses have already build their brands with integration with M. If you are confused how this is going to work, here is an example: if a user types in ‘recipe’ in the messenger, they will be shown a collection of recipes from Food Network at the bottom of their screens. Though the AI feature is relatively limited in the kind of suggestions it provides at the moment, it might eventually become a 100% AI powered system this year.
Improving Sales and Revenue
Recently, the app introduced traditional marketing solutions for customers, that is the image-based ads for messenger that lets brands to send coupons, banner ads and more. Many brands have started making use of the feature and creating new revenue. One such example is of a Dutch airline, KLM, that uses Facebook Messenger for booking confirmations, boarding passes and travel updates. Secondly, Uber has also created a direct channel for their customers through messenger to hail rides using the app. Hence, in 2018, we can expect to see Messenger coming out with new ways to reach customers and encourage sales.
– Article originally appeared on The SocioHawk blog.