Social media has become an excellent way for marketers to connect with existing customers, build brand awareness and connect with new audience. The easiest way to connect with new users or potential customers is to purchase fanbase. You can Buy Real Facebook Likes, Twitter followers, Instagram followers and likes etc. With more than 330 million active monthly users and 500 million tweets send per day, Twitter is an excellent platform to market your brand. Here are some tips for successful marketing on the platform.
Engagement over Broadcasting
Often marketers forget that Twitter is a social network and not just a tool for content distribution. As a result, they only tweet links to their website and promote their products. However, these brands can easily lose their followers by being too promotional. If you are aiming to build a loyal followership on Twitter, you will have to post interesting content and engage with the audience and not just spread brand messages. This can be done by sharing relevant articles, news updates or pictures. You can also ask questions, request feedback, use Twitter polls or hop in on public conversations. An excellent way to engage with audience is to join in on trending topics when it is relevant. The topic does not have to necessarily directly related to your brand; it can be something relevant to what you sell or what your brand stands for. You can go through the popular hashtags to see what the most trending topics are and share your insight on them.
Also Read: How To Increase Engagement On Twitter?
Twitter automation is quite helpful and can make your business account more productive. It can be used to:
- Schedule tweets in advance.
- Automatically tag incoming tweets that include certain hashtag.
- Streamline customer service workflow.
However, you need to be quite selective about what and how you automate, because Twitter automation can also turn your account into a chatbot that users wouldn’t want to interact with. Things to avoid when automating include:
- Relying entirely on automated tweets to respond to customer queries.
- Sending automatic direct messages to new followers and spamming them with links.
A clever approach could be to automate only the time-consuming tasks that do not require much manual work.
It is a common practice of many marketers to look at their follower count and measure success through it. They assumed that if their follower count was increasing, it meant the strategy was working. However, there are a lot of other analytics tools that can be used to measure performance. You should set goals that connect to larger objectives and then look at the metrics to see you well you are working to achieve the goals. A few common metrics to keep track of progress include:
- Brand sentiment on Twitter
- Customer response time
- Engagement growth
- Leads generated
If you are still confused, a good idea is to start thinking about what your brand wants to accomplish on Twitter and then set goals around that. Decide what metrics will help you measure your progress. For instance, if your goal is to simply create brand awareness, then you can measure leads generated.
Furthermore, you can also use Twitter analytics tool to see which of your strategies are working and which ones are not. This will again help you get closer to your goals. For example, if you go through the analytics and find out that video tweets receive 50% more engagement than tweets with links, then this indicates that you need to post more video tweets.
Tweets with Videos
We have seen that organic engagement is decreasing on almost every social network, and yet brands are looking for different ways to reach the audience without paying for ads. One of the best way to get noticed without advertising is to make use of Twitter video. Statistics reveal that as much as 82% of the users watch video content on the platform. It is recommended to share more native videos than tweeting YouTube videos, as native videos drive 2.5 times more replies, 1.9 times more likes and 2.8 times more retweets as compared to third-party videos.
– Article originally appeared on The SocioHawk blog.