A higher follower count makes you more influential in your industry, as well as indicates that your leads, audience and customers are interested in your content. The quickest and easiest way to get lots of followers is to Buy Real Twitter Followers. However, since some brands are low on their marketing budget, here is what they can do increase their follower count on Twitter:
Tweet more Frequently
As compared to page likes on Facebook and followers on Instagram, followers on Twitter expect a more aggressive strategy. Although the studies show that the ideal count of tweets per day is somewhere between three and seven to maximize engagement, some brands tweet as frequently as 15 to 20 times a day. As the platform is evolving, it is better to post more often rather than posting too tell. However, with more tweeting, the point to note is that you do not have to be just too promotional. You can post tweets from your followers, some articles relevant to the industry, personal updates, a few buzzworthy statistics or breaking news. Adding fresh content to your feed allows the potential followers to know that you are engaging, active and worth hitting the follow button.
Also Read: How To Increase Engagement On Twitter?
Time your Posts
Now you know how frequently you have to post, but do you know when to post? Sending out tweets when your target audience is inactive will not help you get new followers. Research shows that brands usually receive more engagement during weekdays and in the early and late afternoons. Although these may be different for you depending on your audience and time zone, timing the tweets can help you gain the much-needed exposure. You should tweet when the users are more active as well as at intervals throughout the day.
Include Visual Content
Tweets that include visual content receive more likes, retweets and shares as compared to the tweets without it. There is nothing wrong with text-only tweets, but images are better at stopping the serial scrollers and encouraging them to view your content. Furthermore, infographics are shared more three times more often than other types of images. Moving on, video content is six times more likely to be shared than text-only tweets. Listicle videos and how-to guides are good content ideas. Whether your objective is to entertain your audience, or you want to be informative, adding visual content can bring new followers.
Work on Hashtags
Hashtags are a way to make your tweets more searchable. You can consider it as a form of search engine optimization for Twitter account. Posts with at least one hashtag receive 12% more engagement than those without it. Including a few hashtags on your is a quick and easy way to enhance the likelihood of new followers finding the account. You can use event-based hashtags to promote a sporting event, award show, conference etc. However, the only thing to ensure when using hashtags is that you don’t look spammy. Don’t use too many hashtags as it can be distracting. By going through the Twitter Analytics, you can look for the top-performing hashtags for your brand.
Reply, Tag, Retweet
Another smart way to get more followers is to engage with users through tagging, replying and retweeting. It gives an impression to the potential followers that you are human and gets more eyes on the brand. If you are replying to the posts of other brand, write out a detailed and thoughtful response than a brief one-word reply to get the attention of potential followers. In addition to this, you can also shout out to brands and tag them as a compliment to show some love for others in the industry. Retweeting your followers is another way to get introduced to future followers. Any combination of replying, retweeting and tagging are essential to let the potential followers know you are active.
Optimize your Profile
Did you know up to 15% of the tweets are suspected to be posted automatically using bots? This is why brands need to put in some efforts to prove that their accounts are run by real people. Optimizing your profile to make it appear friendlier is a way to gain new followers. Use a clear profile picture as the psychology of social photos reveals that an unobstructed facial photo is preferable if you are not using a high-resolution company logo. Include relevant tags, location information and industry keywords along with a complete bio, stating you who are and what you do. Fine-tuning these components of your profile can give a positive first impression to potential followers.
– Article originally appeared on The SocioHawk blog.