It is necessary for a brand to have a strong online presence to remain competitive and relevant. Research has shown that 80% of the Americans shop online. A successful marketing strategy includes both optimizing the website as well as being active on social media networks. Here is how you can stay active on Facebook, Instagram and Twitter to boost your sales.
As the social media marketing landscape continues to evolve, Facebook has managed to increase its active monthly users to more than two billion. This makes it a crucial platform for marketing your brand. Facebook marketing begins with optimizing the page for search. You should utilize every element of the page to expand your brand’s reach and boost conversions. Buy Real Facebook Likes to expand your page reach. To optimize your Facebook page for search:
- Include complete information about your company, brand and products or services
- Add your complete location
- Choose a username that matches with the brand name
- Include keywords in the products section as well as in the company overview
- Create and organize Facebook page tabs
A good way to utilize the network for marketing is to see how you are performing, get feedback and improve upon future strategies. A/B testing, often known as split testing, is method of marketing experiments in which a variable and control are tested to optimize for conversion. You can perform the testing on every component to get the best possible results.
The successful brand pages on Facebook represent the lifestyle of their target audiences. They post high-quality content, not just about their products or services, to enhance engagement. These pages make sure to actively interact with their audience, by participating in conversations on posts and responding to comments.
Often when choosing the best social media network for marketing, marketers only go for the number of active users that the platform has. However, while the factor is an important consideration, it is not the only consideration. Although Facebook has a larger number of users, Instagram provides a different format for marketing. Younger users prefer to see more visual content, and that is what the platform offers.
When using Instagram to market your brand, it is important to be consistent with your branding and content. Post high-quality and engaging content, such as photos and videos from behind the scenes. If your marketing budget allows, go for Instagram advertising, where you can publish a sponsored post to reach your chosen target audience. Furthermore, Instagram contests are among the most dynamic ways that help in boosting following and creating user engagement. While all the above methods with build brand awareness and create relationships with potential customers, the difficult step is to sell your products or services and convert the followers into customers.
As compared to Instagram and Facebook, Twitter has a smaller number of active users, but that does not make it any less worthy of your marketing efforts. Despite its less reach, the platform has various other benefits:
- It helps in market research. You can follow the leaders to know what is happening in an industry
- You can engage users with retweeted posts if you are not sure about tweeting
- It allows you to reach out to the industry leaders
- With scheduling tools, you can post at an optimal rate without investing much time and energy
- Twitter provides instant feedback and response
To summarize, Twitter is a social media network that makes it easier to reach your target market and engage with them as compared to other platforms.
The best practices on Twitter to improve your website engagement are to tweet smart and go for an ad campaign. When you are posting original content and not retweeting, make sure you strategize and tweet content that can constantly drive traffic to your website. Secondly, you can take benefit of Twitter’s various ad campaigns that are suitable to fulfil different objectives and are budget friendly. According to Twitter, 41% of the users who saw an ad on the platform, purchased the product.
– Article originally appeared on The SocioHawk blog.