The video content on Facebook plays an immensely significant role in marketing. According to the research, more than a hundred million hours of video are streamed every day. This emphasizes the need to share video content more often and measure its impact. Following are the metrics needed to determine how your Facebook videos are performing.
Also Read: The Benefits of Video Marketing
As you continue to keep track of video metrics on Facebook and produce engaging content, you will notice your number of followers increase. If users trust you to consistently share great entertainment, they are way more likely to hit the like button for your page. Using the right Facebook tracking tools, you can easily measure the growth of your followers over time as well as see how the live video posts are affecting the progress. Moreover, you can also track page likes to see determine what kind of videos are promoting growth and what type of content is making you lose followers. Also, a good way to increase page followers is to Buy Real Facebook Likes. Often a great live video is enough to make the content go viral as it reaches new audiences across the globe. Hence, it is essential to keep measuring the impact your campaign is having on developing the brand.
Considered as the most basic Facebook Live Video Metric, the reach represents the total number of users who view the post. This metric is further broken into different types of impressions, which includes organic views and paid views. Reach shows you the number of users who saw your video, even if they watched it for only three seconds and research has shown that 47% of conversions through a video happen in the first few seconds. This makes the metric significant to monitor and gives you a benchmark to work for additional video metrics.
Auto-Play vs. Click-Play
Facebook has more than one billion active mobile users, such that its mobile popularity way above the platform’s level of desktop users. Keeping that it mind, it is worth finding out if the followers are actively clicking to play your video or just streaming it in the background while they perform other tasks. Although it is usually not important of viewers view the content with sound turned on, it is helpful to figure out if users make the decision to watch your content. About 85% of the video content on Facebook plays automatically with the sound turned off. Watching the video with the audio can help you get a better idea of the number of users who were actually interested to see the content.
One of the most important Facebook metrics is engagement, because a user who interacts with your brand is more valuable than someone simply glances at the video. Studies have shown that viewers comment ten times more on live videos as compared to regular videos, which makes them a very powerful way to get engagement. It is the nature of the live video that allows users to connect with their favorite people or brands in real-time. This makes live videos instantly more engaging that most types of content. Facebook’s dashboard allows you to see a 28-day breakdown of video performance, through which you can see exactly how many users interacted with your post.
While the engagement metric that tell you about the number of user who engage with your content, it is also important to know if you are able to connect with those users on an emotional level. Fortunately, Facebook Reactions make it easier to determine the kinds of impressions your videos receive. Users can react to your video in real-time with Love, Haha, Wow, Sad and Angry emoticons. With the reaction metrics, you can determine which videos are making the right impact or if they are only getting a minimal amount of engagement. As emotional marketing continues to become significant, it is crucial to understand how you can reach your followers on a deeper level. This can be the key to building strong relationships with fans and increase brand affinity.
Before you post your video on Facebook, it is essential to collect as much information about your target audience as possible. The two important metrics for this are top audience and top location. Although, these metrics will not tell you about the engagement, they will indicate the type of users you need to target. This can help you create a user-persona that is more specific to your Facebook video audience. For instance, if most of your followers are women, then you can tailor your content according to their interests. Similarly, if you figure out that most users who view your videos live in Canada, then you can address the Canadians in your videos.
– Article originally appeared on The SocioHawk blog.