Are you worried about not being able to generate sufficient leads on Twitter? Enough of the worries, because here are a few very simple yet very useful tips to help you. These will help change the scope of your marketing efforts to increase your account visibility, generate more interest in your tweets, drive traffic to your website as well as produce higher conversion rate and more qualified leads.
Also Read: How To Increase Engagement On Twitter?
Twitter Business Profile
Often people make the mistake of using their personal Twitter account to market their brand, while the first step to generate leads on Twitter is to have a business account. So, if you do not already have a separate account that represents your business, you need to create one. Keep two accounts; one for business and one for personal use. This is a technique that even Twitter uses. The Twitter founders have their own personal accounts as well as official accounts for Twitter as a whole network and its features, like Twitter Video, Twitter Moments, Twitter Live and more. With a separate account only representing your business, you will be able to focus more on your strategy to attract target audience and solidify the brand without confusing your followers with personal updates. You can Buy Real Twitter Followers to increase your audience.
Improve Your Twitter Bio
Another effective way to generate leads on Twitter is to optimize your bio, as it is the first thing people notice when they check your account. While you can write only up to 160 characters, it is essential to add something impactful and interesting. Usually, users include a description of their businesses wand what they are offering; however, that can be boring. Your bio can be a pretty great tool for lead generation on Twitter if you include:
- A link to your email newsletter or lead magnet
- Hashtags relevant to your brand
- A call to action leading to a landing page
- Links to your latest or best content
- Other Twitter accounts
- Information about awards
Know your Audience
When your objective of using Twitter is lead generation, it is essential to understand your audience to market more effectively. You can find this information in Twitter Analytics, which will provide you a detailed information of activity on your account during the current month. Data from the previous months can also be viewed by scrolling down. By spending some time on analyzing the tabs related to your audience, you can learn a lot of important things, such as:
- Interests, political affiliations and TV viewing habits
- Phone service providers and the type of device being used
- Languages they speak
- Buying styles and types of purchases
- Education, income level, location, occupation, gender and age
With this information you can have a clearer picture of who your audience is and what would they be interested in. You can then share the content that is most likely to grab their attention and interest them as well as encourage them click through for further information. Keeping your audience’s interests in mind will help increase engagement and generate more leads.
Use Twitter Lists
With a huge volume of tweets on the platform posted every minute, it can be quite challenging to have a personal interaction with all of your followers. Most of your tweets will slide by before your followers get a chance to see them. Hence, you can use Twitter lists to segment your audience into smaller groups. This will help you keep up with their tweets and interact with them. It is an excellent way to build a more personal and stronger relationship with targeted group of users and eventually turn them into leads. Lists on Twitter can be created based on:
- Status: this includes options like current clients, interested followers etc.
- Behaviors: likes lists of users who have your products
- Niches: such as digital marketing, content marketing and more
Run Contests on Twitter
One of the most engaging and fun ways to boost Twitter lead generation is to run a contest to increase brand awareness. When running contests, you can:
- Ask users to tweet images with a particular hashtag
- Ask a question that followers can answer
- Create a sweepstake competition
- Run a caption competition
Make sure you comply with Twitter’s rules for running contests and promotions. You can also run a contest across various social media platforms if you have business accounts on them.
– Article originally appeared on The SocioHawk blog.