When it comes to marketing your brand and showcasing your products, Facebook is the most powerful social media network with over two billion active users. It is a great platform for driving engagement and highly effective in turning followers into customers. You can also Buy Real Facebook Likes to increase your page fans. However, often marketers make some mistakes and not get the desired results. Here are some mistakes that need to be avoided when marketing on Facebook.
Not Posting at the Right Time
Did you know that there are certain hours on Facebook on which you can get maximum engagement and then some hours when nobody sees your post? However, most marketers are unaware of the best and the worst timings to share content on Facebook. Although it varies depending on the products and services you are marketing, generally, the best time to post an update is after 8pm. To determine the ideal hour of most engagement, visit Facebook Insights. By logging on to your Facebook page, click on ‘Insights’ and from the menu on the left, click on ‘Posts’. You will be landed to the section that shows when your followers are online. Take a good look at this to know when you should post. This will help you schedule your future posts accordingly.
Also Read: 5 Important Metrics to Track on Facebook
Making Errors in the Posts
It is fairly very easy to use social media to market your brand, which is why many businesses make mistakes. Any individual having access to a computer and internet can create a Facebook page and share content without any social media content strategy. As a result, many people end up making grammatical errors, typos and other mistakes because do not have their posts planned. To avoid this, instead of sharing posts on Facebook in real-time, try to schedule them. Also, appoint a member of your team to proofread the post before sharing. Fresh eyes on the content are more prone to detect errors.
Not Knowing Audience Demographics
Once again, Facebook Insights are pretty helpful in obtaining plenty of information. It can also provide you a breakdown of your followers based on gender and age. You can also find out what type of content most people engage with, along with many other useful engagement metrics. However, the problem is many businesses do not take time to analyze these statistics and respond accordingly. For instance, if your audience is 80% female, then the content you share should talk about their interests. Similarly, if the videos you post receive more engagement than pictures, take advantage of this and come up with more video content. The best thing is Facebook not only lets you know what type of content you should share, it also provides you a breakdown where you can measure the performance on individual posts.
Being Too Promotional
Nobody is the biggest fan of people who only talk about themselves. Do you know any Facebook pages that only talk about themselves? Do you find their posts interesting? You most probably don’t engage with their posts if they only post stuff about their brand. Hence, you need to make sure your page does not become like that. Share at least one piece of a third-party content each week. For instance, if your business tour takes you to San Francisco, share stunning photos of the place with your audience. In doing this, you are likely to get a lot more engagement and your content may even beat Facebook’s algorithm.
Not Responding to the Queries
Facebook is not only a tool for marketing products and services and sharing updates; it can also be used for customer services. However, many businesses do not know this and end up ignoring their audience’s queries. This gives a bad impression to their brand. To avoid making this mistake, check Facebook every day for private messages, reviews for some feedback which could be both, negative or positive and page wall for public posts. Make sure you act on any customer queries as soon as possible.
– Article originally appeared on The SocioHawk blog.