The best marketers are the ones who have a good knowledge of who their audiences are and how to segment them for targeting, as the key to effective marketing is getting the message across the right people at the right time. This is where social media demographics can help you.
While Twitter remains a big question mark for some marketers, for many businesses, enterprise organizations and agencies, it is a major source of social media engagement. The platform is also a top option for social customer service. In fact, in 2016, it was discovered that about 34% of customers prefer to communicate with customer service agents through social media. Twitter can be a great way to connect with your existing customers as well as attract new customers. To increase your audience, you can Buy Real Twitter Followers. However, before you start advertising on the platform, it is essential to know who your audience is.
Twitter is a high-volume and fast-paced network that allows users to instantaneously share information. From connecting with businesses to receiving the latest news on celebrities, the network has various things to offer to different age groups. However, younger generations are the major users.
- 10% of 65+ year-olds use Twitter
- 21% of 50 to 64-year-olds use Twitter
- 23% of 30 to 49-year-olds use Twitter
- 36% of 18 to 29-year-olds use Twitter
With more than 70 percent of Twitter accounts located outside of the United States, geo-targeting can be a major struggle for social advertisers and marketers. Hence, here is are Twitter location demographics.
- 24% of users living in rural areas use Twitter
- 24% of users living in suburban areas use Twitter
- 26% of users living in urban areas use Twitter
As mentioned earlier, the platform’s age demographic slants toward younger crowds, which is why its education demographics skew towards users with college experience.
- 20% of users having a high school diploma or less use Twitter
- 25% of users having some college experience use Twitter
- 29% of users who have graduated college use Twitter
Popularly known for being the largest social platform for professionals, LinkedIn has more than 467 million registered members, of which, 133 million are US residents. Because of the network’s professional setting, it is often assumed that more adults than youngers use LinkedIn. However, that is not the case. According to statistics, here are LinkedIn’s age demographics:
- 34% of 18 to 29-year-old users use LinkedIn
- 33% of 30 to 49-year old users use LinkedIn
- 24% of 50 to 64-year old users use LinkedIn
- 20% of 65+ year-old users use LinkedIn
Although the gender divide between the platform users has altered over the years, still more men access the network than women. Statistically, 31% of online men and 27% of online women have profiles on LinkedIn.
On the ‘About Page’ of the platform, you can view a map of the user location demographics on LinkedIn, which shows:
- More than 133 million US users
- More than 39 million Indian users
- More than 27 million Brazilian users
- More than 26 million Chinese users
- More than 21 million UK users
Among the users in the US, 34% live in urban areas, 30% live in suburban areas and 18% live rural areas.
The education demographics on LinkedIn have not changed over the years, possibly because of its professional theme. One half of adult college graduates, 27% of adults with some college experience and 12% of adults with a high school diploma or less use LinkedIn.
It is growing network for brands and businesses who want to boost their presence across the social media landscape. Over the years, the platform was mostly used by younger generation, however, recently, older users are also seen using Pinterest. Here are age demographics of people who use the network:
- 36% of 18 to 29-year-old users
- 34% of 30 to 49-year-old users
- 28% of 50 to 64-year-old users
- 16% of 65+ year-old users
Moreover, 45% of online women and 17% online men use Pinterest.
According to the data obtained in 2016, 34% of adults in suburban areas, 30% of adults in urban areas and 25% of adults in rural areas use Pinterest. Among these users, 22% only have a high school diploma or less, 34% have some college experience and the same percentage, 34%, of users are college graduated.
– Article originally appeared on The SocioHawk blog.