Since its introduction in 2007, hashtags have become quite common. They are considered as a more powerful and cooler way of expressing opinions or sharing experiences on Twitter. In fact, Twitter hashtags are one of the many ways to reach a larger audience and make them your followers. Also, you can Buy Real Twitter Followers to increase your reach. However, over the years, hashtags have been used, often overused and sometimes even gone extremely wrong. Hence, here are the Dos and Don’ts of using hashtags on Twitter.
DO: Make Hashtags User Friendly
One of the easiest ways to make sure users read your hashtags correctly is to capitalize the first letter of each word in the phrase; for instance, #SocialMediaMarketing is more user friendly and easier to read than #Socialmediamarketing. There have been various situations where hashtags were incorrectly read and mistaken for another message. Capitalizing the first letters provides clarity to the message you want to convey in your hashtag by avoiding ambiguity where the first word ends and second one begins. Another technique to use easy to understand hashtags on Twitter is to avoid using allusions and metaphors. Often, marketers try to use clever hashtags, which can be risky as it can alienate some of your followers if they do not get the reference. Your approach should be to the point and straightforward with the message you are trying to convey; it will save your followers’ time and result in a better brand experience.
Also Read: A Simple Guide for Twitter Marketing
DON’T: Hashtag Every Word
According to Social Marketing Writing, tweets with hashtags receive twice more engagement that tweets without hashtags. Moreover, tweets with one or two tags get 21% more engagement than those with three or more tags. Hence, you do not need to hashtag every word in your post, but rather limit your hashtag use to a minimum of one or two per post.
DO: Use Popular Hashtags
A great way to get more brand exposure is to participate in trending hashtags that are in some way related to your company or brand values. For example, a popular trending hashtag, #MotivationalMonday, is used by several companies to start the week with positive encouragement. Use the search bar on Twitter to browse keywords that are relevant to you. All posts with the searched hashtags will be shown in a single library. The more posts that contain a single hashtag, the larger audience you will be able to reach as well as the more content you have to compete with. Your strategy should be to find a balance between a hashtag with a number of posts, that is large enough to reach more people and small enough to prevent your posts from getting lost.
DON’T: Make Hashtags Too Long
Long hashtags are complicated and difficult to read; even if the words begin with capital letters, most users will not spend more than a couple of seconds to decipher your hashtag. If you need to use more than two to three words in a hashtag, it is best to type it as regular text. You need to keep your hashtags sweet and short for easy consumption and to make sure your tags are impactful and memorable.
DO: Use Hashtags in the Body
What most people fail to understand is that hashtags don’t necessarily have be an afterthought added at the end of the post to categorize it. They can also be included in the actual body of the post if it consists of a phrase or keyword you are trying to highlight. This is especially useful when considering Twitter’s character limit for tweets. A good approach is to smartly use the character limit to convey your message fully and intertwine relevant hashtags into the content.
DON’T: Hashtag Unrelated Topics
This is a pretty common mistake that business often make to reach a larger audience. They include a trending hashtag that is completely irrelevant to their posts. Although adding popular hashtags can result in greater exposure, using irrelevant tags can frustrate your audience who are looking for relevant information. This can get your message marked as spam and consequently affect brand reputation. When it comes to hashtag relevancy, the best practice is to only tag a term if Twitter users who search that topic would find your tweet helpful.
– Article originally appeared on The SocioHawk blog.