A couple of years ago, a research was conducted that revealed that the engagement rates for account on Instagram were twenty times more than Facebook and ten times more than Twitter. While the platform as been valuable and successful to some users, other Instagrammers have seen a drop in their engagement rates and follower counts. If you are among the latter ones, then following could be the possible reasons for that.
Purchasing Fake Followers
One of the options to invest money on followers is to Buy Real Instagram Followers. However, since some websites are not reliable, many users end up spending money on fake followers. You will know the followers are fake if they are not engaging with your content and are liable to disappear. Eventually, the follower count decreases. Instagram is quite efficient in identifying fake accounts and purging them. Like in 2014, millions of fake accounts disappeared overnight, and various other purges have happened since then. Therefore, if you are buying followers, make sure you purchase them from reliable and trustworthy site that does not sell fake ones.
Also Read: 5 Predicted Instagram Trends Of 2018
Posting Boring Content
One of the most essential things for Instagram marketing is to post content that is attention grabbing and engaging. Engagement on Instagram does not work like engagement on Facebook, but rather like engagement on Twitter, where it helps in bringing new users. Attractive images and videos are more likely to be explored by an average user. Many users search for the content through specific hashtags, and when your images show up in hashtag feed and the user likes your content, chances are they will end up following you. On the other hand, content that is boring or not god enough can make your account lose followers. Similar to Twitter, Instagram users also have a personal feed of content from the people they are following. So, if your content is not interesting enough, they might unfollow your account. Here are some ideas for potential posts on Instagram for high engagement:
- Historical photos
- Inspirational quotes
- Landscapes and sceneries
- Photos of admirable people
- Real-time trends
- User-generated content
- Video stories
Sharing only Promotional Content
Similar to the above point, your content does not have to be too promotional as well. If you have an Instagram account for your brand and your content is too focused on sales, users may not like to see the posts in their feed. Too much promotion in organic posts is like seeing ads in the feeds. While users can hide the ads, they cannot hide your posts and might end up unfollowing you. The general idea is to be as valuable to your followers as possible, even if the value is simply interesting images they would like to see.
Posting too Frequently or Infrequently
Posting too much or too less are one of the most important things to avoid on any social network; although Twitter is the only platform that seems resilient to frequent posting. But the question here is how much is too much? While there is no particular answer to the question, studies have generated reports to give you an idea on the frequency of posting on Instagram. Generally, you should post one to two posts per day. If you are a huge and popular account, you can even get away with more posts, but if your audience does not follow a lot of people, stick to one post per day. Make sure you do not drop below one post, as it is the minimum number to stay relevant on your followers’ mind. Your objective is to maintain a constant presence without being overly noticeable.
Another study recommends posting once or twice a day is enough to maintain relevance without becoming a spammer. However, if you are posting more than twice a day, you need to make sure your content quality is good enough. For instance, if you keep posting five to six inspirational images or motivational quotes a day when your audience is primarily looking for interesting photography, then you are likely to lose followers.
– Article originally appeared on The SocioHawk blog.