Considering that more than 300 hours of YouTube video are uploaded each minute, it has become extremely difficult to get users to notice you and view your videos. While you can Buy Real YouTube Views, here are some simple and easy tactics to help you promote your channel and increase your subscribers.
Create Great Custom Thumbnails
With thumbnails, you have only a split second of a viewer’s attention when they decide which video to watch. Hence, make sure you don’t miss this opportunity to design a thumbnail that reinforces what your video is about. Since the thumbnail will also be used a video preview when a person embeds the video on their site, it is important to use an image with proper dimensions. According to Google’s recommendation, your thumbnail should:
- Be uploaded in image formats such as .BMP, .GIF, .JPG, or .PNG.
- Have a resolution of 1280 x 720 (minimum width of 640 pixels).
- Have an aspect ratio of 16:9
- Remain under the 2MB limit.
You can upload a custom thumbnail as soon you upload the video by choosing the option for custom thumbnail. If you want to add a custom thumbnail to an already-existing video, visit Video Manager and click Edit for that particular video and click on Custom Thumbnail.
Also Read: YouTube Marketing Trends For 2018
Use an Engaging Title
Besides thumbnails, users pay close attention titles. And that is how they decide what they are going to watch. Although it seems pretty simple, coming up with engaging and interesting titles can be challenging at times. A good video title should be descriptive enough to make users compelled to watch, and yet, no very long so that it is cut off when displayed. It should sound exciting, but no so over-the-top that it seems spammy. Don’t forget to include keywords in titles along with a couple of irresistibly clickable adjectives.
Use Calls to Action
Having a viewer watch your video and then leave halfway through it indicates that you have not put enough efforts to allow them to engage with your channel. According to YouTube, there are four major types of user actions, including: subscribing to the channel, watching more videos, leaving a comment and liking or sharing a video. To encourage users to take one or more of these actions, the use of call-to-action is recommended. Following are some options to add CTAs:
- Video Descriptions: add a link to your website or your social media accounts in the description and ask people to click on the link.
- Direct Host-Mentions: this is the style of video where the YouTuber talks to the camera and tells users what action to take.
- End-cards: it works similar to simple cards, except that it appears at the end of the video and takes up the whole screen.
Allow Embedding Your Videos
When you upload videos to your YouTube channel, you have the option to either allow and disallow embedding. The embedding feature enables users to take your video and publish it on their website, blog, or other channels, which can help you gain even more exposure. You can turn on the feature by visiting the Video Manager, clicking Edit under the particular video, going to the Advanced Settings and checking the embed option. To embed the video, a user needs to simply copy and paste the link that shows up when they click to share.
Engage with Your People
The rule of engagement is that it works both ways; if you want other users to engage with you, you need to engage with them. Engagement include subscribing to their channels, responding to their comments, creating and uploading response videos, collaborating with other brands and running contests for viewers. Since YouTube is like a social media community, like other networks, the engagement on the platform has to be relevant, genuine and real-time. If you engage directly with your viewers through responses and contents, it will keep them coming back as well as create loyal viewers.
– Article originally appeared on The SocioHawk blog.