Social media optimization is using social media networks to grow your brand’s online presence. While most businesses just set up brand profiles on Instagram, Facebook, Twitter etc., social media optimization is about strategically building, creating and maximizing the social media plan to reach out to your target audience. It can strengthen your brand, get more visibility online, generate leads and help you connect with your audience. You can also Buy Real Facebook Likes and Twitter and Instagram followers to connect with more people.
Your content might be quite impressive, but it will not receive any traffic unless your targeted audience is engaging with it through commenting, liking and sharing. To generate and retain viewers’ interest, you need to post content that is relevant to the audience you are targeting, engagement-friendly and perfectly-timed for maximum results. Don’t forget to proof-read your posts to make sure they use proper grammar, correct spelling and appropriate sentence structure. Moreover, continually adding fresh content to your website on regular basis can make users keep coming up back to learn about new stuff. You can set up the editorial calendar for your posts and create content based on what is popular, trending and interesting to the targeted audience.
Studies have shown that visual content is catchier, more engaging and more appealing as compared to text-only posts. Photos, infographics, embedded videos or other forms of media can help spark more interest with most audiences. All social media platforms feature a variety of tools that allow incorporating multimedia content. Adding media in your content marketing strategy will make your social media profiles more memorable, interesting and engaging for readers.
Social Media Analytics
Similar to search engine optimization, you need to make sure that you track all your social media optimization efforts using the platforms’ analytics. This can also be efficiently done via Google Analytics using UTM codes, that are shortened URLS. These codes enable a marketer to determine the traffic their website gets from social networks, specific campaigns or channels. In addition to this, you can also have a clear picture of the impact that your social media optimization strategy is having. A useful and well-built social media analytics tool, like Facebook Insights, can give you vital information to help you make sure you are on the right track. The important metrics you need to look for include:
- Amplification: The average number of shares or retweets that your post gets
- Economic Value: The social media return on investment
- Applause: The number of votes, likes or favorites that your posts get
- Conversion Rate: The average number of comments and replies that your post gets
Optimal Posting Time
Through trial and error, you can determine the optimal posting times that can work well for the users you are targeting. Although, there are various statistics available online that tell you the best times to post on social networks; in reality, the best times depend on the targeted audience. Nonetheless, these statistics can be useful to help you get started and then, you can try posting at different times to see what works best for the specific audience. Once you have figured out the optimal time, create a scheduling timetable that can meet the needs and expectations of your audience.
Use of Hashtags
Hashtags are key through which your audience can find you. They have become extremely crucial in social media marketing as most common platforms, including Twitter, Facebook, Google+ and Instagram, have incorporated the use of hashtags. In addition to making it easier to determine trending topics, hashtags can also help categorize social media posts.
Social Media Profiles
Although, the task of creating an online social media profile seems pretty simple, it is one of the aspects of social media optimization which is often neglected or ignored. The brand profile on any network is the foundation to having a solid footprint; if the profile is weak or unappealing, then it will be very hard to build anything valuable on top of it. Here is what you need to build a strong profile:
- Username: you should use your company name to avoid any confusion
- Profile picture: you can use your company logo or a photograph that is related to your brand in any way.
- Cover photo: this is where you get to showcase what your brand is all about
- Bio: In simple language, clearly state what your company does. If possible, include a link to your website. Also, add relevant keywords to enhance profile visibility.
– Article originally appeared on The SocioHawk blog.