Analyzing Engagement on YouTube

Analyzing Engagement on YouTube

Undoubtedly, viewer count is a very important metric on YouTube that tells you the number of times your content is watched. To increase your views, you can Buy Real YouTube Views. However, views tell you only part of how your content is performing. To properly keep track of your performance, you need to see engagement reports. The engagement report is subdivided into several other reports:

The Subscribers Report

 

This is one of the most interesting reports that shows how you have gained and lost subscribers across different locations, content and dates. It will help you better understand which video content is the most effective at driving subscriptions as well as identify the regions where your videos are performing comparatively well. The noteworthy metrics in the subscribers’ report include subscribers gained that shows the number of times users subscribed to a channel and subscribers lost that tells the number of times users unsubscribed from a channel.

 

Also Read: Keep Track Of Your Performance With YouTube Analytics

 

The Likes & Dislikes Report

 

As the name suggests, this report displays the net change of likes and dislikes in your videos. It adds up the number of likes and dislikes and subtracts the number of likes and dislikes removed. While likes do matter, it is not worrisome if you are not getting a high number of likes, because viewers may be commenting or sharing more than they are liking. However, you definitely do not want your videos to get a huge number of dislikes. A few random dislikes are acceptable, but if your videos are continuously racking up thumbs-down, it is time to reach out to your audience and find out the reason.

 

The Comments Report

 

As it is obvious from the name, this report provides a summary of how many viewers comment on your video. Comments are an effective way to interact with the viewers. While most YouTubers are focused on creating excellent video content, it is also important to make sure you spare some time to respond to users who leave comments. Response time is a critical element, especially on videos featuring tutorials or customer support.

The Sharing Report

 

This report shows the number of times your video has been shared using the ‘Share’ button on YouTube as well as on other social media platforms, like Facebook, Tumblr and Twitter. Sharing is the key, especially if you are announcing the launch of a new product or anything exciting. Research has shown that 84% of customers said that they trust recommendations by friends, family and colleagues about products.

 

The Annotations Report

 

Annotations are used to encourage viewers to take action when watching one of your videos. If used correctly, they can significantly improve viewership and engagement, which is why it is important to ensure you implement them correctly. To find out how well you are using annotations, use the annotations report, which also tells you about the clickthrough rates and close rates. Using the data in the report you can decide how to incorporate annotations into future videos. A few noteworthy metric in the report are:

  • Annotation impressions: number of annotation impressions
  • Annotation clicks: number of clicked annotations
  • Annotation clickthrough rate: ratio of annotation clicks and total annotation clickable impressions
  • Annotation clickable impressions: number of annotations that appeared and can be clicked
  • Annotation closes: number of closed annotations
  • Annotation close rates: ratio of annotations closes and total annotation impressions
  • Annotation closable impressions: number of annotations that appeared and can be closed

The Cards Report

 

Another way to make your videos more interactive is through the YouTube cards. Depending on the type of card you use, you can add an image, a call-to-action and a title. To determine how viewers are interacting with cards on your YouTube videos, analyze the cards report. Noteworthy metrics in the report include:

  • Card impressions: number of times the cards were displayed
  • Card clicks: number of times that cards were clicked
  • Card teaser clicks: number of clicks on card teasers
  • Card click rate: clickthrough rate for cards; calculated at the ratio of card clicks and card impressions
  • Card click teaser rate: clickthrough rate for card teasers, calculated as the ratio of clicks on card teasers and the total number of card teaser impressions
  • Card teaser impressions: number of times the card teasers were displayed

 

 

– Article originally appeared on The SocioHawk blog.

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