Black Friday is less than two weeks away! Have you planned your social media marketing campaign? With so much potential for sales, it is important to have a strong strategy to promote and share your awesome deals with your customers. You might also be looking to increase your audience to reach maximum number of users, for which you can Buy Real Instagram Followers, Facebook likers and fans for other platforms. Here are a few ways that will significantly increase your Black Friday Sales.
Choose a Primary Channel
If you are already using social media to promote your brand, you might be aware that different platforms work differently. And how a platform performs depends on various factors, including the industry that your brand belongs to and your target audience demographic. For instance, according to the survey data from Pew Research Center, Instagram is considered as a more preferable choice as compared to Facebook to attract younger audiences. Hence, if you want your Black Friday sales to hit the great level this year, you should focus on putting efforts on the social media platforms that work best for your business. This is especially important if you are short for time and have to choose between multiple networks. The easiest way to determine the best platform for your business is to analyze your target audience and see where they are most active. If you think your Facebook page performs better than brand profiles on other networks, then you should focus on a Facebook marketing campaign instead of campaigning on every network.
Offer Discounted Shipping
According to the results of a recent study, one of the reasons why most users avoid shopping online is high shopping costs. Therefore, if you want to boost your ecommerce sales this years, you need to eliminate this barrier for your customers’ convenience. A good way can be to offer your customers free shipping when they make multiple purchases and spend over a certain amount. This will encourage your customers buy more from you and spend a minimum amount. However, if free shipping is not possible, you can also offer your customers a discount coupon or a code on shipping on online shopping. Check your cart abandonment rate, that is the ratio of abandoned shopping carts and completed transactions. Calculate the average amount that discourage users to make the purchase. This will help you determine how much discount you can offer your customers during the Black Friday Sale. Make sure you promote the discounted shipping across all social media platforms.
Create Facebook Event
Whether it is for an online sale or an in-store store, creating a Facebook event can be quite beneficial for spreading the word about your Black Friday Sale. You can share the event on your Facebook page and invite customers. Keep posting regular updates on event page to build excitement around the event and remind the fans about the sale. Provide details about your products, such as what you are offering on the sale and how much customers can save. Don’t forget to ask your customers to invite their friends as well. This will allow you to promote your Black Friday sale to a much larger audience.
Include Video Content
Regardless of the platform you are using, creating and publishing video content rather than other types of content is an excellent way to support your social media marketing efforts. This will result in higher engagement rates than static images. Also, it is one of the best tools that can be used to generate leads and increase conversions. In fact, a report has shown that video content accounts for 65% of all ad impressions on Instagram. Hence, incorporating video in your social media marketing content strategy can be very effective to get more eyes on your Black Friday promotion. Users are viewing more videos on their phones now than ever before and prediction is that 74% of all internet traffic next year will be video.
Simplify the Buying Process
if your purchasing process has too many steps, you are very likely to lose a lot of potential customers and transactions. Imagine being an online shopper and browsing the website of an ecommerce store; you found the product you want to purchase, but before you can make the purchase, you are forced to go through five steps to proceed. The chances of you changing your mind and leaving the website are pretty high. Same applies for your customers. In fact, most customers do not even make it past the first step of the checkout process.
– Article originally appeared on The SocioHawk blog.