Did you know Instagram has more than four hundred million active users every month? And 3.5 billion pictures are likes every day? With the increasing popularity of the social media platform, it would be unwise to not use it to market your brand. You can use Instagram to promote your business and achieve instant viral marketing success.
Getting users to follow you can be quite challenging. You need to give your audience a reason to follow you and convince them how you are better than your competitors. This can be achieved by using an effective posting strategy. You cannot expect users to follow your account if you rarely post anything or post pictures that do not interest them. Upload unique and interesting pictures that are relevant to your brand niche. Quotations, funny posts, behind the scene photographs, landscapes tend to receive more likes than other pictures. The key to get people to follow your account is to post high-quality content regularly and consistently. However, if you want quick results, you can also Buy Real Instagram Followers.
Optimize your Account
Your appearance of your account will give an impression of your business to the followers, which is why it should look professional. Include a cool profile picture that represents your brand, like a company logo. Add a short yet informative bio that tells about your business as well as a link directing the audience to your website. Since Instagram is owned by Facebook, you can use the power of both to improve your marketing strategies. Connect the Instagram account with your personal Facebook account or even better, your company’s Facebook page. Also, you can add an Instagram tab for your Facebook page as it will allow you to instantly share Instagram pictures with Facebook fans.
Also Read: Why you Should Buy Real Instagram Followers
Focus on your Customers
When you make an Instagram, keep in mind your followers, as their attention should be your priority. You should reward the audience for looking at your posts. A good way to this is to arrange a contest or share promo codes or discounts. Moreover, some Instagram accounts also appreciate the followers by acknowledging their posts and sharing them on other social media sites. Interacting with the customers helps the brand to grow and progress. You can also comment or compliment on your followers’ photos as well as respond to their comments on your posts. @mention your fans when you upload new pictures to show your appreciation.
Analyze your Performance
It is highly significant to keep track of how you marketing techniques are working. In fact, the only way to maintain growth is to analyze your performance. Every month, if not week, you should take some time out and measure your growth. Notice your follower count along with average number of likes and comments received per post. Find out your successful post, which has received the highest likes or have highest level of engagement. You should make more similar to the successful post. To make your Instagram marketing a success, you need to research your audience and content and keep working on different strategies to figure out which ones works best.
– Article originally appeared on The SocioHawk blog.