Facebook marketing has become a crucial way to create a fan base and spread the word about your business. While getting likes on your Facebook page may seem difficult, you can invest to Buy Real Facebook Likes. However, the real challenge is to prevent the fans from unliking and unfollowing your page. Here are a few mistakes that most businesses make and you should avoid to make the most of Facebook marketing.
Facebook page connects businesses with their fans, but, unfortunately, brands often forget that. They tend to make posts only about their services and products instead of focusing on the fans. Since Facebook is all about authenticity, it is necessary to focus on your customers so that it feels genuine. Caring for your customers will bring them back to your page and they will feel like a part of your brand community instead of audience that is only targeted for promotion. One of the best and simplest ways to do this is to post relevant content and take interest in what is happening in the lives of your fans.
Also read: The Value of Facebook Likes
Coordination & Consistency
Most often than not, businesses ignore the significance of making sure that the outlook of their Facebook page is well coordinated with their business goals and vision. The page is used to shape your brand identity and thus, it should display the same personality as the brand. Your profile picture and cover photo should coordinate with the brand logo and tagline. Your about section should clearly introduce the business and indicate the purpose of the page.
Ineffective Content Strategy
Most common mistake in Facebook marketing is sticking to only one type of content. You will find it quite difficult to have the attention of your audience if you do not experiment with a variety of different posts. A successful content strategy can include a mixture of videos, pictures, infographics and other visuals. Moreover, if you are using only text posts, it is important to keep them short. According to the research, Facebooks posts between 100 to 250 characters tend to receive sixty percent more likes, comments and shares as compared to longer ones. Also, posts with eighty characters or less have 27% more engagement rates.
Another thing to keep in mind is to regularly interact with the audience. You should create opportunities for your fans to engage with your page by calling for submissions, asking questions, featuring photos of customers, opening contests and replying to Facebook users’ queries. This will foster customers’ trust in your brand and they are more likely to recommend your brand.
Regardless of how perfect your page appears to be, if you do not keep updating your fans and posting frequently, chances are your likers will lose interest and unlike your page. The best way to avoid this mistake is to create a posting schedule keeping in mind your audience and product as well as frequency and time of the day. While the ideal posting frequency varies from business to business, around five to ten posts per week seems good.
– Article originally appeared on The SocioHawk blog.