For those who don’t know, B2B refers to business to business, where the brands target other brands instead of general public. Business to business marketing is very much similar to Business to Consumer marketing, which is why you can use the same digital strategies and social media networks to acquire new leads. However, the only difference is in how you build a marketing and content strategy and use PPC.
B2B Marketing Strategy
When it comes to building a B2B strategy, the first step is to work on the sales funnel. As a B2B company, you are likely to have multiple sales funnels. Perhaps, you aim to target various industries and have personalized the funnels for each industry. Regardless of what the funnel(s) look like, it is very important to map out your sales cycle, relating it to the buying journey of the customers. For instance, assuming that the first stage of the funnel is creating brand awareness, you can write up a blog that tells potential customers about your brand and answers their questions. Blogging is an easy yet effective way to build a loyal followership. Also, you can Buy Real Instagram Followers to increase Instagram followership. By sharing good quality content on the blog, you can lead the audience to the next stage of the funnel, that is lead generation. In B2B marketing, lead generation refers to acquiring people who are interested in learning more about what your products/services can do for their business. This is why it is often considered as a number one priority of marketers. After obtaining leads, the next stage is to convert them into customers through your sales funnel. At this stage, you need to show companies why they should do business with you. You should be able to come up with answers to the following questions:
- Why would a customer need my products/services?
- How can my brand make my customers’ lives easier?
- Why should people choose my company over my competitors?
- What is my value proposition and unique selling points?
Now that you have a customer who is considering your business, it is time to work on your social media content strategy to produce great content, send emails, run ads and make use of search engine marketing.
Also Read: A Guide for Social Media B2B Marketers
B2B Content Strategy
Content marketing is the next step of B2B marketing on social media. It is a very significant element because before purchasing, a lot of people like to research. Content on your social media profile and website can provide potential customers with answers to their queries, building trust and stronger relationships. The key is to produce valuable and useful content that is relevant to the audience. Here are some tips to help you come up with good quality content:
- Collaborate with influencers that are considered as leaders in your industry, to enrich trust with the customers.
- Segment the content from different audiences, to make the brand look more organized and professional.
- Conduct webinars to prove your expertise to other businesses.
- Post valuable content regularly and consistently so that customers can view your brand as a reliable source for information.
PPC for Strategy
Pay per click or PPC is another form of search engine marketing, similar to SEO, which requires researching the keywords. These keywords are used to create ads. Since your goal as a B2B marketer is to generate leads, when potential leads type in a keyword on Google, your ad with the same keyword will appear to them. One of the benefits of the PPC is that your ad appears instantly in the beginning, if they are optimized correctly. Depending on the keywords you are using, the cost per click can be relatively cheap, extremely expensive or something in the middle.
– Article originally appeared on The SocioHawk blog.