One of the ways to make your existing followers keep following you and attracting new followers is have excellent relations with your customers and be as responsive as you can be. However, handling all the individual messages across so many social media platforms can be a complex task. While some people invest and Buy Real Twitter Followers, Facebook fans and audience for other networks; others take help of the social media monitoring tools. Here are some benefits of using these tools.
Never Miss a Brand Message
Putting more emphasis on the last point, with social media monitoring enables you to effectively respond to existing and potential customers without missing any message, whether you are directly tagged or not. For instance, various brands receive messages on Instagram regarding their products mentioned in the post. The brands try to take full advantage of these interactions by offering clear and concise feedback to help their audience. For so many brands, there are way too many messages, making it quite easier to miss any important question because the users didn’t tag, mention or use the brand’s hashtag. But by keeping track of each social media activity, you will never miss an incoming message. This will allow you to put all your incoming brand messages in a single place as well as analyze hashtag performance to see how users are interacting with your brand. Also, by identifying relevant keywords, you can open yourself up to new discussions, social media post ideas, blogs and see what topics your followers like to engage with the most.
The forefront of most brands’ initiative is to provide excellent customer service and being an approachable organization means you consider every source of communication with customers, including social media. However, the problem is that as much as 90% of the messages sent to brands go ignored. By monitoring messages on social media, you will have the opportunity to enter a conversation and provide answers to customer queries. Also, if users mention you in a comment, you will have exposure to any message that needs a reply. Social media monitoring tools enable brands to find customer interactions and inquiries faster and become more approachable.
Moreover, you can also discover more opportunities to engage with your customers by focusing on incoming brand-relevant messages, even if you are not directly mentioned or not. Positive brand experience is proven to have an effect on the customers in your sales funnel. As a business owner, one of your primary concerns should be to build strong communication with your customers as a long-term relationship. And the best way to open that line of communication can be to start monitoring your messages on social media and provide the best customer experience. Remember directly answering a product question can mean the difference between a successful purchase and an abandoned cart.
Despite what most people usually think, social media monitoring is not strictly limited to keep tracking your brand. The monitoring tools can also be used to understand what your competitors are up to and how they engage with their followers. You can look for conversations that contain the names of your top competitors on social media platforms. Obviously, you do not want your brand to copy the competitors’ complete strategy; however, you can make use of social media monitoring to gain valuable insights and do a competitive analysis that can help your brand move forward.
Win Back Lost Customers
Undoubtedly, quickly responding to your customers can make a huge difference on social media. For instance, when an upset customer tweets a complaint about your service or product, by quickly jumping to resolve their issue you can win the customer back. Even if you cannot fix their current situation, it is possible to restore your chances of doing business with the customer in the future. Also, do not let negative customer experiences get ignored. Using the right social media monitoring tools can help you dig through the hundreds and thousands of messages and find the most important issues to address.
– Article originally appeared on The SocioHawk blog.